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Strategic orientations, developmental culture, and big data capability

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  • Lin, Canchu
  • Kunnathur, Anand

Abstract

Prior research articulated the importance of developing a big data analytics capability but did not show how to cultivate this development. Drawing on the literature on this topic, this study develops the concept of Big Data capability, which enhances our understanding of Big Data practice beyond that captured in previous literature on the concept of big data analytics capability. This study further highlights the strategic implications of the concept by testing its relationship to three strategic orientations and one aspect of organizational culture. Findings show that customer, entrepreneurial, and technology orientations, and developmental culture are important contributors to the development of Big Data capability.

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  • Lin, Canchu & Kunnathur, Anand, 2019. "Strategic orientations, developmental culture, and big data capability," Journal of Business Research, Elsevier, vol. 105(C), pages 49-60.
    • Handle: RePEc:eee:jbrese:v:105:y:2019:i:c:p:49-60
    DOI: 10.1016/j.jbusres.2019.07.016
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