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Conceptualizing and measuring the “strategy execution” construct

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  • de Oliveira, Carla Albuquerque
  • Carneiro, Jorge
  • Esteves, Felipe

Abstract

While there is abundant research on how to formulate strategies and several models of strategic positioning have been advanced, there is still scant academic research about how to conceptualize and measure strategy execution. In fact, most of the (relatively scarce) literature on strategy execution has been produced in consultancy-like style and directed to a practitioner audience, but not oriented to theory development. In this paper, we propose a conceptual and operational model of the strategy execution construct and test it in a sample of 276 firms. The conceptual model, which was developed with the help of top-level executives and academicians specialized in strategy and organizational studies, comprises causes (actions to be implemented in order to execute the strategy) and consequences (results expected from such actions). The empirical assessment of the measurement model indicates that several dimensions of strategy execution are intertwined and that a second-order structure better represents the phenomenon.

Suggested Citation

  • de Oliveira, Carla Albuquerque & Carneiro, Jorge & Esteves, Felipe, 2019. "Conceptualizing and measuring the “strategy execution” construct," Journal of Business Research, Elsevier, vol. 105(C), pages 333-344.
    • Handle: RePEc:eee:jbrese:v:105:y:2019:i:c:p:333-344
    DOI: 10.1016/j.jbusres.2018.03.012
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    References listed on IDEAS

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    1. Heide, Morten & Grønhaug, Kjell & Johannessen, Simen, 2002. "Exploring barriers to the successful implementation of a formulated strategy," Scandinavian Journal of Management, Elsevier, vol. 18(2), pages 217-231, June.
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    4. Dirk Temme & Adamantios Diamantopoulos & Vanessa Pfegfeidel, 2014. "Specifying Formatively-measured Constructs In Endogenous Positions In Structural Equation Models: Caveats and Guidelines For Researchers," Schumpeter Discussion Papers SDP14005, Universitätsbibliothek Wuppertal, University Library.
    5. Noble, Charles H., 1999. "The Eclectic Roots of Strategy Implementation Research," Journal of Business Research, Elsevier, vol. 45(2), pages 119-134, June.
    6. Temme, Dirk & Diamantopoulos, Adamantios & Pfegfeidel, Vanessa, 2014. "Specifying formatively-measured constructs in endogenous positions in structural equation models: Caveats and guidelines for researchers," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 309-316.
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    Cited by:

    1. Bienmali Kombate & Muganga Emmanuel & Kouadio Konan Richard, 2021. "The Implication of the Strategic Implementation Style and Middle Management Effort in Public Organization Strategic Management Implementation and Its Organizational Performance," Journal of Public Administration and Governance, Macrothink Institute, vol. 11(1), pages 125-125, December.

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