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“Everything is plentiful—Except attention”. Attention data of scientific journals on social web tools

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  • Kortelainen, Terttu
  • Katvala, Mari

Abstract

One hundred scientific and scholarly journal web sites were investigated to find out their use of social media tools and to examine attention data revealed by them. Seventy-eight scientific journals used social media tools, RSS being the most common. Interactive social media tools – Facebook, Twitter and blogs – were present on 19 journal web sites. Attention data were operationalised as liking, commenting or sharing postings on Facebook, Twitter or blog texts or linking to articles, liking a YouTube entry or following a journal on Twitter. Facebook and blog sites of the journals had varying roles with respect to content generated by readers and the journal, and the amount of attention data received by the journals’ Facebook, Twitter and blog sites also showed great variation. In scientific communication, social media have a role of their own, complementing that of scientific journals, and their active use indicates the clear demand for them. Attention is difficult to measure also by social media, but their interactive features obviously indicate one part of it, and attention economy presents a fruitful viewpoint for studying scientific communication by providing relevant and useful concepts that describe its characteristics and factors that influence the attention it receives.

Suggested Citation

  • Kortelainen, Terttu & Katvala, Mari, 2012. "“Everything is plentiful—Except attention”. Attention data of scientific journals on social web tools," Journal of Informetrics, Elsevier, vol. 6(4), pages 661-668.
    • Handle: RePEc:eee:infome:v:6:y:2012:i:4:p:661-668
    DOI: 10.1016/j.joi.2012.06.004
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    References listed on IDEAS

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    1. Josef Falkinger, 2008. "Limited Attention as a Scarce Resource in Information-Rich Economies," Economic Journal, Royal Economic Society, vol. 118(532), pages 1596-1620, October.
    2. Haustein, Stefanie & Siebenlist, Tobias, 2011. "Applying social bookmarking data to evaluate journal usage," Journal of Informetrics, Elsevier, vol. 5(3), pages 446-457.
    3. Blaise Cronin & Debora Shaw, 2002. "Banking (on) different forms of symbolic capital," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 53(14), pages 1267-1270, December.
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    1. Wang, Yajie & Hou, Haiyan & Hu, Zhigang, 2021. "‘To tweet or not to tweet?’ A study of the use of Twitter by scholarly book publishers in Social Sciences and Humanities," Journal of Informetrics, Elsevier, vol. 15(3).
    2. Ting Cong & Zhichao Fang & Rodrigo Costas, 2022. "WeChat uptake of chinese scholarly journals: an analysis of CSSCI-indexed journals," Scientometrics, Springer;Akadémiai Kiadó, vol. 127(12), pages 7091-7110, December.

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