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Revisiting the automaticity of phonetic symbolism effects

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  • Baxter, Stacey M.
  • Kulczynski, Alicia
  • Ilicic, Jasmina

Abstract

This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9years). Older children (10 to 13years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.

Suggested Citation

  • Baxter, Stacey M. & Kulczynski, Alicia & Ilicic, Jasmina, 2014. "Revisiting the automaticity of phonetic symbolism effects," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 448-451.
    • Handle: RePEc:eee:ijrema:v:31:y:2014:i:4:p:448-451
    DOI: 10.1016/j.ijresmar.2014.08.002
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    References listed on IDEAS

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    1. Shrum, L.J. & Lowrey, T.M. & Luna, David & Lerman, D.B. & Liu, Min, 2012. "Sound symbolism effects across languages: Implications for global brand names," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 275-279.
    2. Baxter, Stacey & Lowrey, Tina, 2014. "Examining children's preference for phonetically manipulated brand names across two English accent groups," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 122-124.
    3. M. Hota & R. Chumpitaz & A. Cousin, 2010. "Can Public-Service Advertising Change Children's Nutrition Habits? The Impact of Relevance and Familiarity," Post-Print hal-00583794, HAL.
    4. Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 406-414, June.
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    1. Alicia Kulczynski & Stacey Brennan & Jasmina Ilicic, 2021. "A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 221-239, March.
    2. Lynch, John G. & Bradlow, Eric T. & Huber, Joel C. & Lehmann, Donald R., 2015. "Reflections on the replication corner: In praise of conceptual replications," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 333-342.
    3. Stacey M. Baxter & Jasmina Ilicic & Alicia Kulczynski & Tina M. Lowrey, 2017. "Using sublexical priming to enhance brand name phonetic symbolism effects in young children," Marketing Letters, Springer, vol. 28(4), pages 565-577, December.

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