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Can Public-Service Advertising Change Children's Nutrition Habits? The Impact of Relevance and Familiarity

Author

Listed:
  • M. Hota

    (UMR CNRS 8179 - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • R. Chumpitaz

    (UMR CNRS 8179 - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • A. Cousin

Abstract

No abstract is available for this item.

Suggested Citation

  • M. Hota & R. Chumpitaz & A. Cousin, 2010. "Can Public-Service Advertising Change Children's Nutrition Habits? The Impact of Relevance and Familiarity," Post-Print hal-00583794, HAL.
    • Handle: RePEc:hal:journl:hal-00583794
    as

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    Cited by:

    1. Hota, Monali & Bartsch, Fabian, 2019. "Consumer socialization in childhood and adolescence: Impact of psychological development and family structure," Journal of Business Research, Elsevier, vol. 105(C), pages 11-20.
    2. Valentina Nicolini & Fabio Cassia, 2022. "The influence of PSA's likeability on children’s intentions to eat healthy food," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 15-36, March.
    3. Baxter, Stacey M. & Kulczynski, Alicia & Ilicic, Jasmina, 2014. "Revisiting the automaticity of phonetic symbolism effects," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 448-451.

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