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Social media, relationship marketing and corporate ESG performance

Author

Listed:
  • Ye, Xu
  • Hou, Rong
  • Wang, Shihan
  • Omar, Nor Asiah Binti

Abstract

The potential causal relationship between social media, relationship marketing and corporate ESG performance is explored in this study. By collecting data from China's A-share companies, this research employs benchmark regression analysis, tests action mechanisms, and conducts heterogeneity analysis. The findings indicate that leveraging social media and implementing relationship marketing strategies can enhance enterprises' ESG performance. This improvement is achieved by strengthening the external monitoring pathway to elevate the ESG level of enterprises. Moreover, these effects are more pronounced in non-state-owned enterprises.

Suggested Citation

  • Ye, Xu & Hou, Rong & Wang, Shihan & Omar, Nor Asiah Binti, 2024. "Social media, relationship marketing and corporate ESG performance," Finance Research Letters, Elsevier, vol. 63(C).
    • Handle: RePEc:eee:finlet:v:63:y:2024:i:c:s1544612324003180
    DOI: 10.1016/j.frl.2024.105288
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    References listed on IDEAS

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    Cited by:

    1. Liu, Rong & Duan, Na & Liu, Jingyi, 2025. "Research on the impact of social media advertisement placement on enterprises' economic benefits," International Review of Economics & Finance, Elsevier, vol. 102(C).
    2. Pi, Tianlei & Jiao, Linke & Zhou, Yuhan & Shi, Jin, 2025. "Can biodiversity risk improve firm ESG performance? Empirical evidence from China," Finance Research Letters, Elsevier, vol. 76(C).
    3. Hailin Dong & Juhong Chen & Le Zhang, 2025. "Can Servitization Strategy Improve Corporate Environmental, Social, and Governance (ESG) Performance? Empirical Evidence From Listed Manufacturing Enterprises in China," Discrete Dynamics in Nature and Society, John Wiley & Sons, vol. 2025(1).
    4. Tang, Xubin & Sun, Xia, 2024. "Human capital and corporate social investment: The effect of public policy," Finance Research Letters, Elsevier, vol. 67(PA).
    5. Dr. Ruchi Sharma & Dr. Arun Bhatia, 2026. "Investigating the Role of Social Media Marketing towards Brand Loyalty in Online Shopping," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 13(3), pages 1615-1628, March.
    6. Zhang, Shanfei & Xu, Guanghua & Shu, Ying & Zhu, Jian, 2024. "Corporate ESG competitive disadvantage and cost of debt financing," Finance Research Letters, Elsevier, vol. 69(PA).

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