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Using music storytelling communication intervention to promote acceptance of C-sections among families in rural areas

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  • Nnanyelugo, Chinasa Emelda
  • Nnanna, Ndubuisi M.
  • Ngwu, Ukam Ivi
  • Nwokedi, Ozioma Patience
  • Okwuowulu, Charles
  • Ewulu, Izuchukwu John
  • Nwoga, Chibuzor Cosmas
  • Gever, Verlumun Celestine

Abstract

This study examined the effectiveness of music storytelling communication intervention in promoting the acceptance of caesarean section (CS) among families in rural areas. The families were randomly assigned to control groups, music storytelling and non-music storytelling. The result showed that although the families reported a negative perception of CS at baseline and rejected it as a delivery option, this changed significantly after the intervention. Comparatively, families in music storytelling scored higher regarding positive perceptions and acceptance of CS than those in non-music storytelling. The difference between the control and treatment groups was sustained during follow-up assessment after six months. However, a relapse of 5.0 was observed for the non-music storytelling regarding their perception and 5.5 regarding their acceptance of CS. For the music storytelling, the relapse was 2.1 for perception and 2.9 for acceptance. This means that music storytelling also led to a low relapse when compared with non-music storytelling communication intervention.

Suggested Citation

  • Nnanyelugo, Chinasa Emelda & Nnanna, Ndubuisi M. & Ngwu, Ukam Ivi & Nwokedi, Ozioma Patience & Okwuowulu, Charles & Ewulu, Izuchukwu John & Nwoga, Chibuzor Cosmas & Gever, Verlumun Celestine, 2025. "Using music storytelling communication intervention to promote acceptance of C-sections among families in rural areas," Evaluation and Program Planning, Elsevier, vol. 108(C).
    • Handle: RePEc:eee:epplan:v:108:y:2025:i:c:s014971892400123x
    DOI: 10.1016/j.evalprogplan.2024.102521
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    References listed on IDEAS

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    1. Udengwu, Ngozi & Ofunu, Ujah Marian & Gomment, Thomas Imoudu & Aniagu, Chinonso & Nwokolo, Peter N. & Ikusemiju, Ayokunle Oluwadamilare & Gever, Verlumun Celestine, 2024. "Evaluating the impact of using storytelling and visual multimedia music intervention to improve knowledge of the Child Rights Act and reduce the propensity to engage in child marriage," Evaluation and Program Planning, Elsevier, vol. 103(C).
    2. Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele, 2017. "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 616-632, September.
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