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Manufacturer encroachment with quality decision under asymmetric demand information

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  • Zhang, Jianxiong
  • Li, Sa
  • Zhang, Shichen
  • Dai, Rui

Abstract

This paper investigates manufacturer encroachment with both endogenous quality decision and asymmetric demand information to examine the effects of encroachment and information structure on quality and profits for chain members. Manufacturer encroachment results in a signaling game where at equilibrium the retailer has to distort the order quantity downward under low market size. Our result shows that encroachment leads to a lower quality when the manufacturer’s direct selling cost is intermediate. The manufacturer always benefits from encroachment, and the retailer benefits from encroachment under an intermediate direct selling cost of the manufacturer since she can deter the manufacturer from selling directly to avoid channel competition. Results provide several information management implications. Compared to the full and no information cases, asymmetric information may increase quality when direct selling is relatively efficient while decrease quality otherwise. The manufacturer may prefer to keep information disadvantages when his direct selling cost is relatively large and the prior probability of large market size is high. Additionally, the informed retailer may be willing to share information to avoid the unexpected order quantity downward distortion in the case of asymmetric information when direct selling is efficient. As a result, the chain members reach a consensus on information sharing when the manufacturer’s direct selling cost is quite small or relatively large.

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  • Zhang, Jianxiong & Li, Sa & Zhang, Shichen & Dai, Rui, 2019. "Manufacturer encroachment with quality decision under asymmetric demand information," European Journal of Operational Research, Elsevier, vol. 273(1), pages 217-236.
  • Handle: RePEc:eee:ejores:v:273:y:2019:i:1:p:217-236
    DOI: 10.1016/j.ejor.2018.08.002
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    2. Sun, Xiaojie & Tang, Wansheng & Chen, Jing & Li, Sa & Zhang, Jianxiong, 2019. "Manufacturer encroachment with production cost reduction under asymmetric information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 128(C), pages 191-211.
    3. Mandal, Prasenjit & Jain, Tarun, 2021. "Partial outsourcing from a rival: Quality decision under product differentiation and information asymmetry," European Journal of Operational Research, Elsevier, vol. 292(3), pages 886-908.
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    7. Pun, Hubert & Chen, Jing & Li, Wei, 2020. "Channel strategy for manufacturers in the presence of service freeriders," European Journal of Operational Research, Elsevier, vol. 287(2), pages 460-479.
    8. Sun, Xiaojie & Tang, Wansheng & Zhang, Jianxiong & Chen, Jing, 2021. "The impact of quantity-based cost decline on supplier encroachment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 147(C).
    9. Qingying Li & Hao Ding & Tianqin Shi & Yanli Tang, 0. "To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness," Annals of Operations Research, Springer, vol. 0, pages 1-28.
    10. Zhang, Qiao & Tang, Wansheng & Zaccour, Georges & Zhang, Jianxiong, 2019. "Should a manufacturer give up pricing power in a vertical information-sharing channel?," European Journal of Operational Research, Elsevier, vol. 276(3), pages 910-928.
    11. Zhang, Zhe & Song, Huaming & Shi, Victor & Yang, Shilei, 2021. "Quality differentiation in a dual-channel supply chain," European Journal of Operational Research, Elsevier, vol. 290(3), pages 1000-1013.
    12. Zhang, Qiao & Chen, Jing & Zaccour, Georges, 2020. "Market targeting and information sharing with social influences in a luxury supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 133(C).
    13. Wang, Jingqi & Shin, Hyoduk & Zhou, Qin, 2021. "The optimal investment decision for an innovative supplier in a supply chain," European Journal of Operational Research, Elsevier, vol. 292(3), pages 967-979.
    14. Li, Jin & Hu, Zening & Shi, Victor & Wang, Qian, 2021. "Manufacturer's encroachment strategy with substitutable green products," International Journal of Production Economics, Elsevier, vol. 235(C).
    15. Cui, Qinquan, 2019. "Quality investment, and the contract manufacturer’s encroachment," European Journal of Operational Research, Elsevier, vol. 279(2), pages 407-418.
    16. Zhang, Shuguang & Dan, Bin & Zhou, Maosen, 2019. "After-sale service deployment and information sharing in a supply chain under demand uncertainty," European Journal of Operational Research, Elsevier, vol. 279(2), pages 351-363.
    17. Sun, Xiaojie & Tang, Wansheng & Chen, Jing & Zhang, Jianxiong, 2020. "Optimal investment strategy of a free-floating sharing platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 138(C).
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    19. Xue, Musen & Zhang, Jianxiong & Zhu, Guowei, 2020. "Quantity decision timing with spillover effect and asymmetric demand information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).

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