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Advertising and bidding for television rights

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  • Pepall, Lynne M.
  • Richards, Daniel J.

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  • Pepall, Lynne M. & Richards, Daniel J., 2006. "Advertising and bidding for television rights," Economics Letters, Elsevier, vol. 90(2), pages 237-241, February.
    • Handle: RePEc:eee:ecolet:v:90:y:2006:i:2:p:237-241
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    References listed on IDEAS

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    1. Goettler, R., 1999. "Advertising Rates, Audience Composition, and Competition in the Network Television Industry," GSIA Working Papers 1999-28, Carnegie Mellon University, Tepper School of Business.
    2. Chen, Yongmin, 2000. "Strategic Bidding by Potential Competitors: Will Monopoly Persist?," Journal of Industrial Economics, Wiley Blackwell, vol. 48(2), pages 161-175, June.
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