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Are you ready for your next product recall crisis? Lessons from operations and supply chain management

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  • Sumukadas, Narendar

Abstract

Most manufacturing companies face the possibility of a product recall crisis, if not within their own firms, then certainly somewhere within their supply chains. Recall crisis management typically finds a home within literature on crisis management, public relations, communications, marketing and brand management, and related fields. However, this research seldom addresses the operations support that must be mustered behind the scenes. The tumultuous material flows that can occur during a product recall imply a supply chain disruption. An effective response during the heat of a crisis therefore requires the foundation of a well-oiled supply chain. In this article I draw on learnings from the operations and supply chain management (OSCM) literature, integrate them with important precepts from the general crisis management and product recall literature, and identify managerial best practices that will help managers better prepare for product recall crises.

Suggested Citation

  • Sumukadas, Narendar, 2021. "Are you ready for your next product recall crisis? Lessons from operations and supply chain management," Business Horizons, Elsevier, vol. 64(2), pages 211-221.
  • Handle: RePEc:eee:bushor:v:64:y:2021:i:2:p:211-221
    DOI: 10.1016/j.bushor.2020.12.001
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    References listed on IDEAS

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    1. V. Daniel R. Guide & Luc Muyldermans & Luk N. Van Wassenhove, 2005. "Hewlett-Packard Company Unlocks the Value Potential from Time-Sensitive Returns," Interfaces, INFORMS, vol. 35(4), pages 281-293, August.
    2. De Blasio, Angelo & Veale, Roberta, 2009. "Why say sorry? Influencing consumer perceptions post organizational crises," Australasian marketing journal, Elsevier, vol. 17(2), pages 75-83.
    3. Min, Hokey, 2019. "Blockchain technology for enhancing supply chain resilience," Business Horizons, Elsevier, vol. 62(1), pages 35-45.
    4. Caro, Felipe & Sadr, Ramin, 2019. "The Internet of Things (IoT) in retail: Bridging supply and demand," Business Horizons, Elsevier, vol. 62(1), pages 47-54.
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    Cited by:

    1. Wilson, Matthew & Goffnett, Sean, 2022. "Reverse logistics: Understanding end-of-life product management," Business Horizons, Elsevier, vol. 65(5), pages 643-655.
    2. Christopher M. Durugbo & Zainab Al-Balushi, 2023. "Supply chain management in times of crisis: a systematic review," Management Review Quarterly, Springer, vol. 73(3), pages 1179-1235, September.
    3. Li, Huashan & Bapuji, Hari & Talluri, Srinivas & Singh, Prakash J., 2022. "A Cross-disciplinary review of product recall research: A stakeholder-stage framework," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).

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