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Phased product development: Friend or foe?

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  • Anderson, Richard E.

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  • Anderson, Richard E., 1996. "Phased product development: Friend or foe?," Business Horizons, Elsevier, vol. 39(6), pages 30-36.
    • Handle: RePEc:eee:bushor:v:39:y:1996:i:6:p:30-36
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    References listed on IDEAS

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    1. Cooper, Robert G., 1990. "Stage-gate systems: A new tool for managing new products," Business Horizons, Elsevier, vol. 33(3), pages 44-54.
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