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Emotional and attentional influences of photographs on impression management and financial decision making

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  • Ang, Lawrence
  • Hellmann, Andreas
  • Kanbaty, Majid
  • Sood, Suresh

Abstract

The use of photographs has become a key feature of corporate reporting in the last decades. As a form of impression management, photographs may be designed to influence investors’ judgments. Where a paucity of research on the use of photographs in corporate reports exists, this short communication discusses two important photographic features that can frame judgments — its ability to attract attention and convey emotions with simplicity. Usually, the non-creative content of photographs, such as size, is responsible for capturing our attention, while its creative content influences cognition and judgments through the elicitation of specific emotional responses. The use of photographs is now a norm and this letter will help open new avenues of behavioral research and methodologies.

Suggested Citation

  • Ang, Lawrence & Hellmann, Andreas & Kanbaty, Majid & Sood, Suresh, 2020. "Emotional and attentional influences of photographs on impression management and financial decision making," Journal of Behavioral and Experimental Finance, Elsevier, vol. 27(C).
  • Handle: RePEc:eee:beexfi:v:27:y:2020:i:c:s2214635020300940
    DOI: 10.1016/j.jbef.2020.100348
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    References listed on IDEAS

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    8. Hellmann, Andreas & Ang, Lawrence & Sood, Suresh, 2020. "Towards a conceptual framework for analysing impression management during face-to-face communication," Journal of Behavioral and Experimental Finance, Elsevier, vol. 25(C).
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    Cited by:

    1. Chen, Xiaomeng Charlene & Hellmann, Andreas & Sood, Suresh, 2022. "A framework for analyst economic incentives and cognitive biases: Origination of the walk-down in earnings forecasts," Journal of Behavioral and Experimental Finance, Elsevier, vol. 36(C).
    2. Ronen, Joshua & Ronen, Tavy & Zhou, Mi (Jamie) & Gans, Susan E., 2023. "The informational role of imagery in financial decision making: A new approach," Journal of Behavioral and Experimental Finance, Elsevier, vol. 40(C).
    3. Carolin Baier & Max Göttsche & Andreas Hellmann & Frank Schiemann, 2022. "Too Good To Be True: Influencing Credibility Perceptions with Signaling Reference Explicitness and Assurance Depth," Journal of Business Ethics, Springer, vol. 178(3), pages 695-714, July.

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