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Netnography in tourism – Beyond Web 2.0

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  • Tavakoli, Rokhshad
  • Mura, Paolo

Abstract

•This research note explores netnography in tourism beyond Web 2.0.•Web 3.0, 4.0 and 5.0 are rarely contemplated by tourism scholars employing netnography.•The evolution of the Web provides future avenues for netnographic approaches in tourism.

Suggested Citation

  • Tavakoli, Rokhshad & Mura, Paolo, 2018. "Netnography in tourism – Beyond Web 2.0," Annals of Tourism Research, Elsevier, vol. 73(C), pages 190-192.
    • Handle: RePEc:eee:anture:v:73:y:2018:i:c:p:190-192
    DOI: 10.1016/j.annals.2018.06.002
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    References listed on IDEAS

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    1. Tavakoli, Rokhshad & Mura, Paolo, 2015. "‘Journeys in Second Life’ – Iranian Muslim women's behaviour in virtual tourist destinations," Tourism Management, Elsevier, vol. 46(C), pages 398-407.
    2. Mkono, Muchazondida & Markwell, Kevin, 2014. "The application of netnography in tourism studies," Annals of Tourism Research, Elsevier, vol. 48(C), pages 289-291.
    3. Filieri, Raffaele & Alguezaui, Salma & McLeay, Fraser, 2015. "Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth," Tourism Management, Elsevier, vol. 51(C), pages 174-185.
    4. Prof. Georgeta Soava Ph. D, 2015. "Development Prospects Of The Tourism Industry In The Digital Age," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(25), pages 101-116, NOVEMBER.
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    Cited by:

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    2. Reis, João & Melão, Nuno & Salvadorinho, Juliana & Soares, Bárbara & Rosete, Ana, 2020. "Service robots in the hospitality industry: The case of Henn-na hotel, Japan," Technology in Society, Elsevier, vol. 63(C).
    3. Rangson Chirakranont & Sirijit Sunanta, 2021. "Applications of Experience Economy in Craft Beer Tourism: A Case Study in Thailand’s Context," Sustainability, MDPI, vol. 13(18), pages 1-23, September.
    4. Randle, Melanie & Dolnicar, Sara, 2019. "Enabling people with impairments to use Airbnb," Annals of Tourism Research, Elsevier, vol. 76(C), pages 278-289.
    5. Shengliang Zhang & Chaoying Huang & Xiaodong Li & Ai Ren, 2022. "Understanding Impacts of Service Robots with the Revised Gap Model," Sustainability, MDPI, vol. 14(5), pages 1-23, February.

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