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Beyond five senses: Shaping memorable tourism experiences

Author

Listed:
  • Zeng, Yujie
  • Zhang, Kun
  • Wang, Jiahong
  • Xia, Aodong
  • Li, Xiaoyang

Abstract

This study investigates how sensory perception shapes memorable tourism experiences by analyzing 284,587 user-generated texts. We developed a nine-dimensional framework that incorporates interoception, proprioception, kinesthesia, and thermoception, beyond the traditional five senses, as well as a semantic analysis protocol for identifying memorable tourism experiences. The results revealed: (1) Nine senses exhibit varying magnitudes on memorable tourism experiences; (2) sensory intensity and diversity respectively demonstrate a saturation effect and inverted U-shaped influence with memorable tourism experiences; (3) visual-auditory-kinesthetic and visual-kinesthetic-thermoceptive combination significantly enhance memorable tourism experiences. This study advances the theoretical understanding of tourism experiences by quantifying extended sensory dimensions and memorable tourism experiences while providing novel empirical evidence for the relationships between nine senses and memorable tourism experiences.

Suggested Citation

  • Zeng, Yujie & Zhang, Kun & Wang, Jiahong & Xia, Aodong & Li, Xiaoyang, 2026. "Beyond five senses: Shaping memorable tourism experiences," Annals of Tourism Research, Elsevier, vol. 116(C).
    • Handle: RePEc:eee:anture:v:116:y:2026:i:c:s0160738325001768
    DOI: 10.1016/j.annals.2025.104070
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    References listed on IDEAS

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