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From restoration to transformation in tourism experience: unearthing the critical roles of motivation and reflection

Author

Listed:
  • Bai, Macaicuo
  • Huang, Songshan (Sam)
  • Li, Zhiyong
  • Si, Zhilong
  • Cui, Rui

Abstract

Tourism can offer restorative and transformative experiences that enhance people's well-being. However, the process of translating travel-related restoration into transformation is unclear. This study employed a grounded theory approach to explore the socio-psychological mechanisms of tourists experiencing a transition from restoration to transformation. We analyzed 35 in-depth interviews with domestic tourists visiting Tibet, a destination with rich natural and cultural endowments. Both nature-based and culture-based restorative qualities were identified; authenticity and awe represent novel additions to the literature. Tourists' motivations and reflection played critical roles in the restoration–transformation transition: while motivations primarily determined restorative perceptions, reflection served as a gateway to transformation.

Suggested Citation

  • Bai, Macaicuo & Huang, Songshan (Sam) & Li, Zhiyong & Si, Zhilong & Cui, Rui, 2025. "From restoration to transformation in tourism experience: unearthing the critical roles of motivation and reflection," Annals of Tourism Research, Elsevier, vol. 115(C).
    • Handle: RePEc:eee:anture:v:115:y:2025:i:c:s0160738325001380
    DOI: 10.1016/j.annals.2025.104032
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