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Tourist emotion-learning nexus: A case of Sertar, China

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  • Yu, Zhicheng
  • Guo, Keyi
  • Huang, Songshan (Sam)
  • Li, Zhiyong
  • Du, Yumei
  • Yu, Meng

Abstract

This paper discusses the nexus between tourists' emotions and learning at a religious site, Sertar, in China. Based on Kolb's learning cycle, this qualitative study proposes a conceptual framework regarding the connections between tourist attraction stimuli, tourist emotions, and tourist learning outcomes. The findings reveal that tourists have experienced mixed and intense emotions and obtained valuable learning outcomes, including changes in attitudes toward life, changes in attitudes toward others, changes in values and beliefs, and cross-cultural awareness. Tourist emotions play a vital role in triggering reflection and further generating transformative learning. Negative emotions could also result in positive learning and future behavior intentions. Practical implications are offered to destination marketers to design experience products and individuals seeking learning and eudaimonia.

Suggested Citation

  • Yu, Zhicheng & Guo, Keyi & Huang, Songshan (Sam) & Li, Zhiyong & Du, Yumei & Yu, Meng, 2023. "Tourist emotion-learning nexus: A case of Sertar, China," Annals of Tourism Research, Elsevier, vol. 102(C).
    • Handle: RePEc:eee:anture:v:102:y:2023:i:c:s0160738323000919
    DOI: 10.1016/j.annals.2023.103618
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    References listed on IDEAS

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    1. Hsu, Cathy H.C. & Huang, Songshan (Sam), 2016. "Reconfiguring Chinese cultural values and their tourism implications," Tourism Management, Elsevier, vol. 54(C), pages 230-242.
    2. Janta, Hania & Lugosi, Peter & Brown, Lorraine & Ladkin, Adele, 2012. "Migrant networks, language learning and tourism employment," Tourism Management, Elsevier, vol. 33(2), pages 431-439.
    3. Scarinci, Janice & Pearce, Philip, 2012. "The perceived influence of travel experiences on learning generic skills," Tourism Management, Elsevier, vol. 33(2), pages 380-386.
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    Cited by:

    1. Soulard, Joelle & Lundin, Emma, 2023. "Docents as transformative educators of travelers," Annals of Tourism Research, Elsevier, vol. 103(C).

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