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Perspectives and views on flight shame in pandemic times

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  • Doran, Rouven
  • Andersen, Ida Vikøren
  • Ogunbode, Charles A.

Abstract

This study utilizes national survey data from Norway to explore public views on flight shame, measured between 2020 and 2022. Answers to open-ended and closed-ended questions are integrated to explore various perspectives on flight shame, including its function as a persuasive call to action and its normative underpinning. Most display ambiguous, vague, or neutral attitudes towards the concept, with favourable attitudes being more common when it is construed as relating to infection control. Perceived norms show stronger associations with self-reported flight shame than with an expressed willingness to accept increased travel time or higher financial costs. This supports assertions that changes in the availability and feasibility of alternatives to flying could be needed to break up entrenched travel habits.

Suggested Citation

  • Doran, Rouven & Andersen, Ida Vikøren & Ogunbode, Charles A., 2025. "Perspectives and views on flight shame in pandemic times," Annals of Tourism Research, Elsevier, vol. 110(C).
    • Handle: RePEc:eee:anture:v:110:y:2025:i:c:s0160738324001464
    DOI: 10.1016/j.annals.2024.103869
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    References listed on IDEAS

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    1. Philipp Gunziger & Andreas Wittmer & René Puls, 2022. "Perceptions of Flight Shame and Consumer Segments in Switzerland," Management for Professionals, in: Judith L. Walls & Andreas Wittmer (ed.), Sustainable Aviation, pages 51-74, Springer.
    2. Doran, Rouven & Pallesen, Ståle & Böhm, Gisela & Ogunbode, Charles A., 2022. "When and why do people experience flight shame?," Annals of Tourism Research, Elsevier, vol. 92(C).
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    6. Robert Cialdini, 2007. "Descriptive Social Norms as Underappreciated Sources of Social Control," Psychometrika, Springer;The Psychometric Society, vol. 72(2), pages 263-268, June.
    7. Nina Wormbs & Maria Wolrath Söderberg, 2021. "Knowledge, Fear, and Conscience: Reasons to Stop Flying Because of Climate Change," Urban Planning, Cogitatio Press, vol. 6(2), pages 314-324.
    8. Becken, Susanne & Stantic, Bela & Chen, Jinyan & Connolly, Rod M., 2022. "Twitter conversations reveal issue salience of aviation in the broader context of climate change," Journal of Air Transport Management, Elsevier, vol. 98(C).
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