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A Standard Mass Media Image Analysis

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  • Ștefan VLĂDUȚESCU

    (University of Craiova)

Abstract

This research aims to clarify the joints and structure of a standard media image analysis. It is argued a) that the image is a symbolic footprint; b) that the subject of the image is a person, an organization (group, enterprise, people, nation), institution or product, and c) that the image appears, is being built, deconstructed and can be shed from communication processes. The steps of a standard media image analysis and the information tiles that are used within it are specified. Finally, a case study illustrates practically how such an analysis is carried out.

Suggested Citation

  • Ștefan VLĂDUȚESCU, 2018. "A Standard Mass Media Image Analysis," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 4(1), pages 66-78, December.
  • Handle: RePEc:edt:aucjcm:v:4:y:2018:i:1:p:66-78
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    References listed on IDEAS

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    More about this item

    Keywords

    image; Imagology; communication; standard media image analysis;
    All these keywords.

    JEL classification:

    • Z0 - Other Special Topics - - General

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