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A Standard Mass Media Image Analysis

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  • Ștefan VLĂDUȚESCU

    (University of Craiova)

Abstract

This research aims to clarify the joints and structure of a standard media image analysis. It is argued a) that the image is a symbolic footprint; b) that the subject of the image is a person, an organization (group, enterprise, people, nation), institution or product, and c) that the image appears, is being built, deconstructed and can be shed from communication processes. The steps of a standard media image analysis and the information tiles that are used within it are specified. Finally, a case study illustrates practically how such an analysis is carried out.

Suggested Citation

  • Ștefan VLĂDUȚESCU, 2018. "A Standard Mass Media Image Analysis," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 4(1), pages 66-78, December.
    • Handle: RePEc:edt:aucjcm:v:4:y:2018:i:1:p:66-78
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    References listed on IDEAS

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    1. Xenia Negrea, 2015. "Public Interest, Procedural and Discursive Limitations," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 33-40, August.
    2. Elena UNGURU & Antonio SANDU, 2018. "Normative and Institutional Frameworks for the Functioning of Supervision in Social Work," Revista romaneasca pentru educatie multidimensionala - Journal for Multidimensional Education, Editura Lumen, Department of Economics, vol. 10(2), pages 69-87, June.
    3. Silvia Elena IACOB & Mihaela Loredana BADINA RADULESCU, 2016. "Consolidating an Institution’s Image using Corporate Social Responsibility Campaigns," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 23-26.
    4. Dan Valeriu Voinea, 2015. "The journalists' obligation of protecting the victims of sexual assault," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 101-109, August.
    5. repec:pmu:cjurid:v:72:y:2018:p:39-56 is not listed on IDEAS
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    • Z0 - Other Special Topics - - General

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