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Public Relations Campaign in the Internet Era

Author

Listed:
  • Bianca Teodorescu

    (University of Craiova, Faculty of Letters, Doctoral School, Romania)

Abstract

The study is based on the development of the public relations’ campaign from 2000 to 2016 and how they influenced the public. For this research it was used the meta-analytical method. In 2000 the era of Internet has been started, but wasn’t at the same level how it is today. People from the field of Communication and Public Relation together with the company and its clients begun to learn how to use the Internet in order to improve the strategy of the public relations’ campaign. A major influence given by the power of the Internet causes the launches of the social media: Facebook, LinkedIn, Pinterest, Instagram, Google+, Twitter and more. In Romania, Public Relations are representing a new field on the market; they have started to grow since the fall of the communism in 1989. In our days, more and more companies know the importance of the public relations and they try to discover new strategies to develop their image through public relations campaign. Time is passing and our society is changing and so are the public relations. If in the past year, the consumers were simply impressed by what they saw, nowadays people want more from public relations. They have access to the information through the Internet and are very suspicious about every product, so the people who are working in the public relations must be flexible and open minded to what is new. It’s a continuous learning.

Suggested Citation

  • Bianca Teodorescu, 2016. "Public Relations Campaign in the Internet Era," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 101-108, October.
  • Handle: RePEc:edt:aucjcm:v:2:y:2016:i:1:p:101-108
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    File URL: https://www.aucjc.ro/wp-content/uploads/2016/10/aucjcm-vol-2-2016-101-108.pdf
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    References listed on IDEAS

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    1. Dan Valeriu Voinea, 2015. "The journalists' obligation of protecting the victims of sexual assault," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 101-109, August.
    2. Elzbieta Wyslocka, 2015. "E-Learning In The Management Of Polish Companies," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 11(1), pages 188-199, June.
    3. Xenia Negrea, 2015. "Public Interest, Procedural and Discursive Limitations," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 33-40, August.
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    Cited by:

    1. Ștefan VLĂDUȚESCU & Dan Valeriu VOINEA, 2019. "2016 The Background Of Fake News: Through What Theory Can We Understand The 2016 Us Presidential Election," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 6(2), pages 257-279, November.

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    More about this item

    Keywords

    public relations; social media; communication; strategy; present;
    All these keywords.

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

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