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Public Relations Profile in Current Postmodern Context

Author

Listed:
  • Sebastian Kot

    (Czestochowa University of Technology, Poland)

  • Bianca Teodorescu

    (University of Craiova, Faculty of Letters, Doctoral School, Romania)

Abstract

This study is based on meta-analytic method and it clarifies the concept of public relations in our postmodern life. Even we know that the public relations have over 400 definitions, they are adjusting while the times passes and because of that, people from the field of communication and public relation have to be more creative than before. An organization can’t promote its image without the instruments of public relations; this mean that every organization that wants notoriety must apply to people from public relations to realize a campaign in order to inform the public about the existence of the company. A campaign of public relation is a process that have the purpose of development the image of a company and to promote it inside different groups of a society. The public relations campaign is starting from the moment when it’s fixing the purposes and then passing into action in achieving its objectives. Every campaign of public relation is based on creative people who are using the instruments of media properly. If in the past was a problem in promoting an image, nowadays it is becoming easier through social media: Facebook, blog, Twitter, LinkedIN, etc.

Suggested Citation

  • Sebastian Kot & Bianca Teodorescu, 2015. "Public Relations Profile in Current Postmodern Context," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 1(1), pages 24-31, December.
    • Handle: RePEc:edt:aucjcm:v:1:y:2015:i:1:p:24-31
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    References listed on IDEAS

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    1. Dan Valeriu Voinea, 2015. "The journalists' obligation of protecting the victims of sexual assault," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 101-109, August.
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    Cited by:

    1. Oprea-Valentin BUȘU & Valentina-Violeta DRAGĂ, 2017. "The Impact Of The Concept Of Leadership In Educational Management," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 3(1), pages 62-74, August.
    2. Aurelia Dumitru & Andrei Bogdan Budică & Adrian Florin Budică & Alina Georgiana Motoi, 2017. "The accounting of the grant funds and subsidies," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 4(2), pages 190-208, December.

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    More about this item

    Keywords

    public relations; communication; media; social media; campaign;
    All these keywords.

    JEL classification:

    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

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