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Grüner Strom: Verbraucher sind bereit, für Investitionen in erneuerbare Energien zu zahlen


  • Anselm Mattes


Für den Ausbau der erneuerbaren Energien in Deutschland ist neben den politisch gesetzten Rahmenbedingungen auch die Akzeptanz der Verbraucher entscheidend. Eine aktuelle Studie der DIW econ untersucht das Nachfrageverhalten ökologisch orientierter Stromkunden. Auf Basis einer Befragung wurde analysiert, welche Eigenschaften aus Sicht der Verbraucher besonders wichtig sind. Dabei wurden die Zahlungsbereitschaften der Verbraucher für einzelne Produktmerkmale wie die Art des erzeugten Stroms oder das Investitionsverhalten und die regionale Ausrichtung des Stromanbieters ermittelt. Die Ergebnisse zeigen, dass die Verbraucher im Durchschnitt nicht nur alle ökologischen Eigenschaften eines Stromprodukts wichtig finden, sondern auch bereit sind, Preisaufschläge zu bezahlen. Eine besonders hohe Zahlungsbereitschaft ergibt sich für Stromprodukte von regionalen Anbietern, die aktiv in den Ausbau erneuerbarer Energien investieren.

Suggested Citation

  • Anselm Mattes, 2012. "Grüner Strom: Verbraucher sind bereit, für Investitionen in erneuerbare Energien zu zahlen," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, vol. 79(7), pages 2-9.
  • Handle: RePEc:diw:diwwob:79-7-1

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    References listed on IDEAS

    1. Dovern, Jonas & Gern, Klaus-Jürgen & Jannsen, Nils & Van Roye, Björn & Scheide, Joachim & Boysen-Hogrefe, Jens & Meier, Carsten-Patrick, 2010. "Weltkonjunktur im Frühjahr 2010," Kiel Discussion Papers 476/477, Kiel Institute for the World Economy (IfW).
    2. Boss, Alfred & Scheide, Joachim & Groll, Dominik & Jannsen, Nils & Kooths, Stefan & van Roye, Björn & Kappler, Marcus & Sachs, Andreas, 2011. "Deutsche Konjunktur im Frühjahr 2011," Kiel Discussion Papers 490/491, Kiel Institute for the World Economy (IfW).
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    Cited by:

    1. Grieser, Benno & Madlener, Reinhard & Sunak, Yasin, 2013. "Economics of Small Wind Power Plants in Urban Settings: An Empirical Investigation for Germany," FCN Working Papers 1/2013, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    2. Rommel, Jens & Sagebiel, Julian & Müller, Jakob R., 2016. "Quality uncertainty and the market for renewable energy: Evidence from German consumers," Renewable Energy, Elsevier, vol. 94(C), pages 106-113.
    3. Herbes, Carsten & Friege, Christian & Baldo, Davide & Mueller, Kai-Markus, 2015. "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity," Energy Policy, Elsevier, vol. 87(C), pages 562-572.
    4. Grieser, Benno & Sunak, Yasin & Madlener, Reinhard, 2015. "Economics of small wind turbines in urban settings: An empirical investigation for Germany," Renewable Energy, Elsevier, vol. 78(C), pages 334-350.
    5. Carsten Herbes & Lorenz Braun & Dennis Rube, 2016. "Pricing of Biomethane Products Targeted at Private Households in Germany—Product Attributes and Providers’ Pricing Strategies," Energies, MDPI, Open Access Journal, vol. 9(4), pages 1-15, March.
    6. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.

    More about this item


    Green electricity; consumer preferences; discrete choice experiment; energy revolution;

    JEL classification:

    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • D1 - Microeconomics - - Household Behavior


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