IDEAS home Printed from
   My bibliography  Save this article

Grüner Strom: Verbraucher sind bereit, für Investitionen in erneuerbare Energien zu zahlen


  • Anselm Mattes


Für den Ausbau der erneuerbaren Energien in Deutschland ist neben den politisch gesetzten Rahmenbedingungen auch die Akzeptanz der Verbraucher entscheidend. Eine aktuelle Studie der DIW econ untersucht das Nachfrageverhalten ökologisch orientierter Stromkunden. Auf Basis einer Befragung wurde analysiert, welche Eigenschaften aus Sicht der Verbraucher besonders wichtig sind. Dabei wurden die Zahlungsbereitschaften der Verbraucher für einzelne Produktmerkmale wie die Art des erzeugten Stroms oder das Investitionsverhalten und die regionale Ausrichtung des Stromanbieters ermittelt. Die Ergebnisse zeigen, dass die Verbraucher im Durchschnitt nicht nur alle ökologischen Eigenschaften eines Stromprodukts wichtig finden, sondern auch bereit sind, Preisaufschläge zu bezahlen. Eine besonders hohe Zahlungsbereitschaft ergibt sich für Stromprodukte von regionalen Anbietern, die aktiv in den Ausbau erneuerbarer Energien investieren.

Suggested Citation

  • Anselm Mattes, 2012. "Grüner Strom: Verbraucher sind bereit, für Investitionen in erneuerbare Energien zu zahlen," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, vol. 79(7), pages 2-9.
  • Handle: RePEc:diw:diwwob:79-7-1

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Grieser, Benno & Madlener, Reinhard & Sunak, Yasin, 2013. "Economics of Small Wind Power Plants in Urban Settings: An Empirical Investigation for Germany," FCN Working Papers 1/2013, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    2. Rommel, Jens & Sagebiel, Julian & Müller, Jakob R., 2016. "Quality uncertainty and the market for renewable energy: Evidence from German consumers," Renewable Energy, Elsevier, vol. 94(C), pages 106-113.
    3. Grieser, Benno & Sunak, Yasin & Madlener, Reinhard, 2015. "Economics of small wind turbines in urban settings: An empirical investigation for Germany," Renewable Energy, Elsevier, vol. 78(C), pages 334-350.
    4. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.
    5. Carsten Herbes & Lorenz Braun & Dennis Rube, 2016. "Pricing of Biomethane Products Targeted at Private Households in Germany—Product Attributes and Providers’ Pricing Strategies," Energies, MDPI, Open Access Journal, vol. 9(4), pages 1-15, March.
    6. Herbes, Carsten & Friege, Christian & Baldo, Davide & Mueller, Kai-Markus, 2015. "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity," Energy Policy, Elsevier, vol. 87(C), pages 562-572.

    More about this item


    Green electricity; consumer preferences; discrete choice experiment; energy revolution;

    JEL classification:

    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • D1 - Microeconomics - - Household Behavior


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:diw:diwwob:79-7-1. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Bibliothek). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.