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Marketing Strategies In The Rural Tourism From Romania

Author

Listed:
  • Nicoleta Andreea Neacsu

    (Transilvania University of Brasov, Romania)

  • Anca Madar

    (Transilvania University of Brasov, Romania)

  • Adrian Micu

    (Dunarea de Jos University of Galati, Romania)

Abstract

Today, consumers have a wide choice of tourism products and services, therefore increasing considerably with the integration of Romania into the European Union. The role and importance of tourism services are reflected in the fact that they must be designed and organized to provide for the recovery of labor capacity, stimulated enjoyable and instructive leisure. Travel services market is characterized by fierce competition, both nationally and internationally. To meet this competition, rural tourism establishments must adopt specific strategies to make themselves known to keep their customers and bring new ones. This paper presents and analyzes the marketing strategies adopted by Cerbul guesthouse from the village Dâmbovicioara, Arges County.

Suggested Citation

  • Nicoleta Andreea Neacsu & Anca Madar & Adrian Micu, 2015. "Marketing Strategies In The Rural Tourism From Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 566-579.
    • Handle: RePEc:ddj:fserec:y:2015:p:566-579
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    References listed on IDEAS

    as
    1. Alexandru Naghiu & José Vázquez & Ivan Georgiev, 2005. "Rural development strategies through rural tourism activities in romania: chance for an internal demand?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(1), pages 85-95, June.
    2. Gary Akehurst, 2009. "User generated content: the use of blogs for tourism organisations and tourism consumers," Service Business, Springer;Pan-Pacific Business Association, vol. 3(1), pages 51-61, March.
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