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Role of Artificial Intelligence and Big Data in Sustainable Entrepreneurship

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  • Rula Abushanab

Abstract

There is a pressing necessity to shift our economy, society, and culture to systems and actions that promote ecological sustainability. This radical transformation necessitates an equally radical transformation of resource utilization and decision-making strategies. Sustainable entrepreneurship (SE) is frequently touted as the solution to the triple-bottom-line challenges that businesses encounter; however, there are tangible constraints on its potential. SE is currently in the first phase of implementing technological frontier tools that provide empirical guidance throughout the entrepreneurial decision-making process. The potential for artificial intelligence (AI) to inform decision-making is advanced by Big Data (BD), which also establishes pathways to attain desired outcomes. The interactions between AI, BD, and SE have been generally under-studied thus far. The absence of work that consolidates and synthesizes this literature is the primary focus of this conceptual paper. We propose that AI and BD are capable of rapidly contributing to the continued sustainable development of the weak form, but they also hold significant potential for attaining the strong sustainability ideal. We present two proposals for the integration of AI and BD to inform and facilitate SE. Finally, we outline potential areas for future research. The core of human cosmology and ethics has always been the definition of his uniqueness. He ceased to be the species situated at the center of the universe, accompanied by the sun and stars, with the arrival of Copernicus and Galileo. He ceased to be the species that was created and specially endowed by God with soul and reason with the arrival of Darwin. With Freud, he ceased to be the species whose behavior could potentially be regulated by the rational mind. He has ceased to be the species that is uniquely capable of complex, intelligent manipulation of his environment as we begin to produce mechanisms that think and learn.

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  • Rula Abushanab, 2024. "Role of Artificial Intelligence and Big Data in Sustainable Entrepreneurship," Journal of Artificial Intelligence General science (JAIGS) ISSN:3006-4023, Open Knowledge, vol. 5(1), pages 275-294.
    • Handle: RePEc:das:njaigs:v:5:y:2024:i:1:p:275-294:id:199
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