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Green HRM, psychological climate, and organizational support as drivers of employee pro-environmental behavior: Evidence from Indian IT firms

Author

Listed:
  • Srinivas Cheekatla

    (VIT-AP University)

  • Naresh Babu Muddangala

    (VIT-AP University)

Abstract

This study reconceptualizes Green Human Resource Practices (GHRP) as internal employer branding signals and examines how they shape Employee Pro-Environmental Behavior (EPEB) through two parallel psychological mechanisms: Psychological Green Climate (PGC) and Perceived Organizational Support for the Environment (POSE). Drawing on employer branding theory, organizational climate theory, social exchange theory, and signaling theory, the study proposes and tests a parallel mediation model using data from 272 full-time employees across sustainability-oriented organizations in India. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for analysis. Results confirm that GHRP directly and positively influences EPEB (β = 0.428, p

Suggested Citation

  • Srinivas Cheekatla & Naresh Babu Muddangala, 2026. "Green HRM, psychological climate, and organizational support as drivers of employee pro-environmental behavior: Evidence from Indian IT firms," International Journal of Business and Management (IJBM), International Emerging Scholars Society (IESS), New Zealand, vol. 5(1), pages 596-615, April.
    • Handle: RePEc:cwd:ijbmnz:v:5:y:2026:i:1:p:596-615
    DOI: 10.56879/ijbm.v5i1.37
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    References listed on IDEAS

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    1. Eric Lamm & Jennifer Tosti-Kharas & Cynthia King, 2015. "Empowering Employee Sustainability: Perceived Organizational Support Toward the Environment," Journal of Business Ethics, Springer, vol. 128(1), pages 207-220, April.
    2. Bilal Bin Saeed & Bilal Afsar & Shakir Hafeez & Imran Khan & Muhammad Tahir & Muhammad Asim Afridi, 2019. "Promoting employee's proenvironmental behavior through green human resource management practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 424-438, March.
    3. Muzammel Shah, 2019. "Green human resource management: Development of a valid measurement scale," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 771-785, July.
    4. Michael Spence, 1973. "Job Market Signaling," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(3), pages 355-374.
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