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A Simple Cost Reduction Strategy for Small Liquidity Traders: Trade at the Opening

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  • Brooks, Raymond M.
  • Su, Tie

Abstract

We extend the market microstructure literature by examining trading strategies of a small discretionary liquidity trader in call and continuous markets. Our investigation of trading strategies uses intraday market and limit orders, and introduces the market-at-open order as an alternative strategy for a small liquidity trader. We find that a small trader can reduce transaction costs by trading at the opening. Using tick-by-tick transaction data, we demonstrate that the market-at-open order consistently produces better prices than market and limit orders executed during the trading day.

Suggested Citation

  • Brooks, Raymond M. & Su, Tie, 1997. "A Simple Cost Reduction Strategy for Small Liquidity Traders: Trade at the Opening," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 32(4), pages 525-540, December.
    • Handle: RePEc:cup:jfinqa:v:32:y:1997:i:04:p:525-540_00
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    Citations

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    Cited by:

    1. Raymond M. Brooks & Jonathan Moulton, 2004. "The interaction between opening call auctions and ongoing trade: Evidence from the NYSE," Review of Financial Economics, John Wiley & Sons, vol. 13(4), pages 341-356.
    2. Kehr, Carl-Heinrich & Krahnen, Jan P. & Theissen, Erik, 2001. "The Anatomy of a Call Market," Journal of Financial Intermediation, Elsevier, vol. 10(3-4), pages 249-270, July.
    3. Goodfellow, Christiane & Bohl, Martin T. & Gebka, Bartosz, 2009. "Together we invest? Individual and institutional investors' trading behaviour in Poland," International Review of Financial Analysis, Elsevier, vol. 18(4), pages 212-221, September.
    4. Avner Kalay & Li Wei & Avi Wohl, 2002. "Continuous Trading or Call Auctions: Revealed Preferences of Investors at the Tel Aviv Stock Exchange," Journal of Finance, American Finance Association, vol. 57(1), pages 523-542, February.
    5. Weiyu Kuo & Yu‐Ching Li, 2011. "Trading Mechanisms and Market Quality: Call Markets versus Continuous Auction Markets," International Review of Finance, International Review of Finance Ltd., vol. 11(4), pages 417-444, December.
    6. Battalio, Robert H. & Mendenhall, Richard R., 2005. "Earnings expectations, investor trade size, and anomalous returns around earnings announcements," Journal of Financial Economics, Elsevier, vol. 77(2), pages 289-319, August.
    7. Madhavan, Ananth & Panchapagesan, Venkatesh, 2000. "Price Discovery in Auction Markets: A Look Inside the Black Box," Review of Financial Studies, Society for Financial Studies, vol. 13(3), pages 627-658.
    8. Lepone, Andrew & Wong, Jin Boon, 2017. "Pseudo market-makers, market quality and the minimum tick size," International Review of Economics & Finance, Elsevier, vol. 47(C), pages 88-100.
    9. Spurlin, W. Paul & Van Ness, Bonnie F. & Van Ness, Robert A., 2008. "Open volume and time to open on option-expiration days," International Review of Economics & Finance, Elsevier, vol. 17(2), pages 245-257.
    10. Eldor, Rafi & Hauser, Shmuel & Pilo, Batia & Shurki, Itzik, 2006. "The contribution of market makers to liquidity and efficiency of options trading in electronic markets," Journal of Banking & Finance, Elsevier, vol. 30(7), pages 2025-2040, July.
    11. Brooks, Raymond M. & Moulton, Jonathan, 2004. "The interaction between opening call auctions and ongoing trade: Evidence from the NYSE," Review of Financial Economics, Elsevier, vol. 13(4), pages 341-356.
    12. Henke, Harald, 2006. "When continuous trading becomes continuous: The impact of institutional trading on the continuous trading system of the Warsaw Stock Exchange," The Quarterly Review of Economics and Finance, Elsevier, vol. 46(1), pages 110-132, February.

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