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New Strategic Orientation of Firms Based on Value Innovation


  • Corina M. RÃDULESCU

    () (Technical University of Cluj-Napoca, Romania)


Adapting of companies to a continuous commercial, social and technological environment change requires new strategic orientation based on strategic innovation. Innovation is one of the main factors that allow firms to achieve success. Disruptive innovation leads companies to rapidly achieve competitive advantage. Strategic innovation creates new markets where rough competition is diminished by reshaping consumer’s value. The paper investigates the factors contributing to value innovation in the furniture industry from Maramure? County and setting up a framework for Blue Ocean strategy.

Suggested Citation

  • Corina M. RÃDULESCU, 2017. "New Strategic Orientation of Firms Based on Value Innovation," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 303-311, October.
  • Handle: RePEc:clj:noecrw:v:1:y:2017:i:1:p:303-311

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    References listed on IDEAS

    1. Sorin Gabriel GRESOI & Alina GHEORGHE, 2012. "Customers and the Market Needs in a Different Light: Blue Ocean Strategy," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 60(2), pages 395-400, May.
    2. Framarz Byramjee & Parimal Bhagat & Andreas Klein, 2010. "The Moderating Role Of Relationship Quality In Determining Total Value Orientation," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 49-62.
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    More about this item


    Value innovation; strategy canvas; Blue Ocean strategy; business model innovation;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy


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