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Customers and the Market Needs in a Different Light: Blue Ocean Strategy


  • Sorin Gabriel GRESOI

    (“Artifex” University Bucharest)

  • Alina GHEORGHE

    (“Artifex” University Bucharest)


Blue ocean strategy is a innovative way by looking at the existing market and competition. The basic idea is transforming competition into an element irrelevant by creating original market areas. In today's overcrowded economy, fierce competition results the emergence of a “red ocean”, bloody, where rivals struggle to seize a "pool" of profit increasingly smaller. Blue ocean strategy provides a systematic method to create “Oceans Blue”, finding undisputed market areas, in which there is no competition. This is done by removing the traditional strategic thinking, follow some basic principles and Innovation.

Suggested Citation

  • Sorin Gabriel GRESOI & Alina GHEORGHE, 2012. "Customers and the Market Needs in a Different Light: Blue Ocean Strategy," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 60(2), pages 395-400, May.
  • Handle: RePEc:rsr:supplm:v:60:y:2012:i:2:p:395-400

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