IDEAS home Printed from https://ideas.repec.org/a/rsr/supplm/v60y2012i2p395-400.html
   My bibliography  Save this article

Customers and the Market Needs in a Different Light: Blue Ocean Strategy

Author

Listed:
  • Sorin Gabriel GRESOI

    (“Artifex” University Bucharest)

  • Alina GHEORGHE

    (“Artifex” University Bucharest)

Abstract

Blue ocean strategy is a innovative way by looking at the existing market and competition. The basic idea is transforming competition into an element irrelevant by creating original market areas. In today's overcrowded economy, fierce competition results the emergence of a “red ocean”, bloody, where rivals struggle to seize a "pool" of profit increasingly smaller. Blue ocean strategy provides a systematic method to create “Oceans Blue”, finding undisputed market areas, in which there is no competition. This is done by removing the traditional strategic thinking, follow some basic principles and Innovation.

Suggested Citation

  • Sorin Gabriel GRESOI & Alina GHEORGHE, 2012. "Customers and the Market Needs in a Different Light: Blue Ocean Strategy," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 60(2), pages 395-400, May.
  • Handle: RePEc:rsr:supplm:v:60:y:2012:i:2:p:395-400
    as

    Download full text from publisher

    File URL: http://www.revistadestatistica.ro/suplimente/2012/2/srrs2_2012a62.pdf
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:clj:noecrw:v:1:y:2017:i:1:p:303-311 is not listed on IDEAS

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rsr:supplm:v:60:y:2012:i:2:p:395-400. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adrian Visoiu). General contact details of provider: http://edirc.repec.org/data/stagvro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.