IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2025v6p143-151.html

Evolving Digital Business Models In Retail: Technological, Strategic, And Consumer-Centric Transformations

Author

Listed:
  • DOBRE-BARON OANA

    (UNIVERSITY OF PETROSANI, ROMANIA)

  • NITESCU ALINA

    (UNIVERSITY OF PETROSANI, ROMANIA)

Abstract

Retail business models are undergoing rapid evolution driven by digital technologies, digital platforms, and changing consumer expectations. This paper synthesizes contemporary literature and practitioner reports to develop an integrated conceptual framework for understanding how technological enablers (cloud, AI, data platforms), strategic reconfigurations (platforms, ecosystem orchestration, business model innovation), and consumer-centric shifts (omnichannel, personalization, experience-driven retail) jointly reshape value creation and capture in retail. Building on foundational frameworks — the Business Model Canvas, platform/ecosystem theory, and dynamic capabilities — the paper proposes an integrative conceptual model for retailers aiming to become digitally resilient and consumer-responsive. Key empirical and industry analyses (e.g. McKinsey, BCG) highlight the importance of firstparty data, AI scaling, and organizational change as levers for business model transformation in retail.

Suggested Citation

  • Dobre-Baron Oana & Nitescu Alina, 2025. "Evolving Digital Business Models In Retail: Technological, Strategic, And Consumer-Centric Transformations," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 143-151, December.
    • Handle: RePEc:cbu:jrnlec:y:2025:v:6:p:143-151
    as

    Download full text from publisher

    File URL: https://www.utgjiu.ro/revista/ec/pdf/2025-06/13_Baron.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2025:v:6:p:143-151. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.