IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2025v1p142-152.html
   My bibliography  Save this article

The Influence Of Behavioral Psychology On Financial Decisions Of Consumers In The Banking Sector

Author

Listed:
  • NIOATA (CHIREAC) ROXANA-MIHAELA

    (UNIVERSITY OF CRAIOVA, EUGENIU CARADA DOCTORAL SCHOOL OF ECONOMIC SCIENCES, CRAIOVA, ROMANIA)

  • BARBACIORU IULIANA CARMEN

    (UNIVERSITY CONSTANTIN BRANCUSI OF TARGU JIU, TARGU JIU, ROMANIA)

  • FILIP ROBERT DORIN

    (UNIVERSITY OF CRAIOVA, DOCTORAL SCHOOL OF ECONOMIC SCIENCES EUGENIU CARADA, CRAIOVA, ROMANIA)

Abstract

The main objective of this paper is to analyze how the principles of behavioral psychology influence the financial choices of consumers in the banking sector. In this study, we aim to explore and highlight the impact of various cognitive biases, emotional affect and other psychological factors on financial decisions, particularly in the context of consumers' interaction with financial institutions. Through this analysis, we will pursue a deeper understanding of the decision-making process in relation to key banking products, bank loans, savings and investments, and how these may be shaped by non-rational psychological factors. At the same time, the paper aims to address a number of fundamental questions, such as "How will cognitive biases, the anchoring effect or risk aversion, influence our and consumers' financial choices?" or "To what extent will the application of nudge techniques in the banking sector influence or encourage financial choices to be more rational or beneficial for consumers?".

Suggested Citation

  • Nioata (Chireac) Roxana-Mihaela & Barbacioru Iuliana Carmen & Filip Robert Dorin, 2025. "The Influence Of Behavioral Psychology On Financial Decisions Of Consumers In The Banking Sector," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 142-152, February.
    • Handle: RePEc:cbu:jrnlec:y:2025:v:1:p:142-152
    as

    Download full text from publisher

    File URL: https://www.utgjiu.ro/revista/ec/pdf/2025-01/16_Nioata.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Robert J. Shiller, 2015. "Irrational Exuberance," Economics Books, Princeton University Press, edition 3, number 10421.
    2. Cass R. Sunstein & Richard H. Thaler, 2003. "Libertarian paternalism is not an oxymoron," Conference Series ; [Proceedings], Federal Reserve Bank of Boston, vol. 48(Jun).
    3. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hitoshi Matsushima, 2018. "Bank Runs and Minimum Reciprocity," CIRJE F-Series CIRJE-F-1099, CIRJE, Faculty of Economics, University of Tokyo.
    2. Cristiano Codagnone & Giuseppe Alessandro Veltri & Francesco Bogliacino & Francisco Lupiáñez-Villanueva & George Gaskell & Andriy Ivchenko & Pietro Ortoleva & Francesco Mureddu, 2016. "Labels as nudges? An experimental study of car eco-labels," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(3), pages 403-432, December.
    3. Schnellenbach, Jan & Schubert, Christian, 2015. "Behavioral political economy: A survey," European Journal of Political Economy, Elsevier, vol. 40(PB), pages 395-417.
    4. Ashton, John K. & Hudson, Robert S., 2008. "Interest rate clustering in UK financial services markets," Journal of Banking & Finance, Elsevier, vol. 32(7), pages 1393-1403, July.
    5. van Dalen, H.P. & Henkens, K. & Koedijk, C.G. & Slager, A.M.H., 2010. "Decision Making in the Pension Fund Board Room : An Experiment with Dutch Pension Fund Trustees," Discussion Paper 2010-18, Tilburg University, Center for Economic Research.
    6. Nikil Mukerji & Adriano Mannino, 2023. "Nudge Me If You Can! Why Order Ethicists Should Embrace the Nudge Approach," Journal of Business Ethics, Springer, vol. 186(2), pages 309-324, August.
    7. Häckel, Björn & Pfosser, Stefan & Tränkler, Timm, 2017. "Explaining the energy efficiency gap - Expected Utility Theory versus Cumulative Prospect Theory," Energy Policy, Elsevier, vol. 111(C), pages 414-426.
    8. Glenn W. Harrison, 2019. "The behavioral welfare economics of insurance," The Geneva Risk and Insurance Review, Palgrave Macmillan;International Association for the Study of Insurance Economics (The Geneva Association), vol. 44(2), pages 137-175, September.
    9. Katharina Momsen & Sebastian O. Schneider, 2022. "Motivated Reasoning, Information Avoidance, and Default Bias," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2022_03, Max Planck Institute for Research on Collective Goods.
    10. Alexia Gaudeul & Robert Sugden, 2012. "Spurious Complexity and Common Standards in Markets for Consumer Goods," Economica, London School of Economics and Political Science, vol. 79(314), pages 209-225, April.
    11. Cortés, Kristle & Duchin, Ran & Sosyura, Denis, 2016. "Clouded judgment: The role of sentiment in credit origination," Journal of Financial Economics, Elsevier, vol. 121(2), pages 392-413.
    12. Attari, Shahzeen Z. & Schoen, Mary & Davidson, Cliff I. & DeKay, Michael L. & Bruine de Bruin, Wändi & Dawes, Robyn & Small, Mitchell J., 2009. "Preferences for change: Do individuals prefer voluntary actions, soft regulations, or hard regulations to decrease fossil fuel consumption?," Ecological Economics, Elsevier, vol. 68(6), pages 1701-1710, April.
    13. Maria Alessandra Antonelli & Valeria De Bonis & Angelo Castaldo & Alessandrao Gandolfo, 2022. "Sin goods taxation: an encompassing model," Public Finance Research Papers 52, Istituto di Economia e Finanza, DSGE, Sapienza University of Rome.
    14. Jacobs Martin, 2016. "Accounting for Changing Tastes: Approaches to Explaining Unstable Individual Preferences," Review of Economics, De Gruyter, vol. 67(2), pages 121-183, August.
    15. Axel H. Börsch-Supan & Tabea Bucher-Koenen & Michael D. Hurd & Susann Rohwedder, 2018. "Saving Regret," NBER Working Papers 25238, National Bureau of Economic Research, Inc.
    16. Rachel Croson & Nicolas Treich, 2014. "Behavioral Environmental Economics: Promises and Challenges," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(3), pages 335-351, July.
    17. Laura Abrardi, 2019. "Behavioral barriers and the energy efficiency gap: a survey of the literature," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 46(1), pages 25-43, March.
    18. Saskia Lavrijssen & Arturo Carrillo Parra, 2017. "Radical Prosumer Innovations in the Electricity Sector and the Impact on Prosumer Regulation," Sustainability, MDPI, vol. 9(7), pages 1-21, July.
    19. Bertrand, Marianne & Shafir, Eldar & Mullainathan, Sendhil, 2006. "Behavioral Economics and Marketing in Aid of Decision Making Among the Poor," Scholarly Articles 2962609, Harvard University Department of Economics.
    20. Dorison, Charles A & Lerner, Jennifer S & Heller, Blake H & Rothman, Alexander J & Kawachi, Ichiro I & Wang, Ke & Rees, Vaughan W & Gill, Brian P & Gibbs, Nancy & Ebersole, Charles R & Vally, Zahir & , 2022. "In COVID-19 health messaging, loss framing increases anxiety with little-to-no concomitant benefits : Experimental evidence from 84 countries," Other publications TiSEM 235f67b6-6be5-4061-8693-3, Tilburg University, School of Economics and Management.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2025:v:1:p:142-152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae The email address of this maintainer does not seem to be valid anymore. Please ask Ecobici Nicolae to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.