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Principles of the experience economy in designing an agritourism product

Author

Listed:
  • Anna Sieczko

    (Department of Tourism, Social Communication and Counselling, Institute of Economics and Finance, Warsaw University of Life Sciences - SGGW, Poland)

  • Anna J. Parzonko

    (Department of Tourism, Social Communication and Counselling, Institute of Economics and Finance, Warsaw University of Life Sciences - SGGW, Poland)

  • Wioletta Bieńkowska-Gołasa

Abstract

Taking action aimed at creating an attractive agritourism product contributes to the development of rural tourism. The main purpose of this study is to present reflections regarding the assumptions of the experience economy and their possible application in developing an agritourism product. The conducted empirical research involved a diagnostic survey method based on a standardized questionnaire. The study results show that the owners of Polish agritourism farms, when focusing on the material components of their offer, should also recognize the need to design memorable experiences for their clients.

Suggested Citation

  • Anna Sieczko & Anna J. Parzonko & Wioletta Bieńkowska-Gołasa, 2020. "Principles of the experience economy in designing an agritourism product," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 66(4), pages 175-182.
    • Handle: RePEc:caa:jnlage:v:66:y:2020:i:4:id:209-2019-agricecon
    DOI: 10.17221/209/2019-AGRICECON
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    References listed on IDEAS

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