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A view on transformational leadership: The case of Jeff Bezos

Author

Listed:
  • Cătălin Grădinaru

    (Faculty of Business and Administration, University of Bucharest, Romania)

  • Sorin-George Toma

    (Faculty of Business and Administration, University of Bucharest, Romania)

  • Ștefan Catană

    (Faculty of Business and Administration, University of Bucharest, Romania)

  • Gabriela AndriÈ™an

    (Univeristy of Bucharest, Bucharest, Romania)

Abstract

In today’s society, in order to be a successful entrepreneur you must be able to adapt to the ever-changing market conditions. To do this, it is important to be able to utilize your resources to their maximum potential so as to gain the best results possible. As such, it is important for an entrepreneur to have very good leadership skills in order to mobilize his team to achieve the vision of the company. The aim of this paper is to highlight the importance of leadership for organizational success in nowadays business environment. In particular, the paper focuses on the transformational style of leadership employed by famous entrepreneur Jeff Bezos that has managed to grow Amazon to the point that it is considered the biggest online retailer in the world. The methodology used is qualitative and is based on the research of secondary sources such as articles, books and interviews. The findings show that transformational leadership is a key solution that fits the needs of companies finding themselves having not only to strive to survive, but to flourish in this fast-paced, ever-changing environment of the business world.

Suggested Citation

  • Cătălin Grădinaru & Sorin-George Toma & Ștefan Catană & Gabriela AndriÈ™an, 2020. "A view on transformational leadership: The case of Jeff Bezos," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 31(1), pages 93-100, December.
    • Handle: RePEc:but:manage:v:31:y:2020:i:1:p:93-100
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    References listed on IDEAS

    as
    1. Paul Marinescu & Sorin-George Toma & Ionuţ Constantin, 2016. "Carlos Ghosn, A Leader Par Excellence," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 24(1), pages 191-198, December.
    2. Gao, Ronnie (Chuang Rang) & Murphy, William H. & Anderson, Rolph E., 2020. "Transformational leadership effects on salespeople’s attitudes, striving, and performance," Journal of Business Research, Elsevier, vol. 110(C), pages 237-245.
    3. repec:but:manage:v:17:y:2013:i:1:p:260-269 is not listed on IDEAS
    4. Sorin-George Toma & Paul Marinescu & Ionut Constantin & Daniel Costea, 2019. "Beyond Charismatic Leadership: The Case of Jack Ma," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 29(1), pages 99-105, December.
    5. Ștefan CATANĂ & Cătălin V. GRĂDINARU & Sorin-George I. TOMA, 2020. "Sam Walton, A Visionary Entrepreneur," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 113-117, December.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Vaduva Constantin-Daniel, 2025. "The Cooperative Movement In Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 249-253, June.
    2. Sorin-George TOMA & Catalin GRADINARU & Stefan CATANA, 2022. "How The Most Profitable Companies Operating In Romania Evolved In The Period 2017-2020," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(2), pages 33-40.
    3. Toma Sorin-George, 2024. "Effective Leadership: The Ferguson Way," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 140-147, December.
    4. Sorin-George TOMA & Ştefan-Alexandru CATANĂ, 2021. "Innovative Entrepreneurship In The Business Of Electronics: The Case Of Samsung Company," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 131-135, December.
    5. Ştefan-Alexandru CATANA & Sorin-George TOMA, 2021. "Entrepreneurship In The Hospitality Industry. Case Study: Marriott International," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 221-225, December.
    6. Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2021. "Larry Page and Internet Entrepreneurship," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 239-243, December.
    7. Andrisan Gabriela Nicoleta & Modreanu Andra, 2025. "Achieving Competitive Advantage Through The Lean Six Sigma Model," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 298-306, June.
    8. Modreanu Andra & Andrisan Gabriela-Nicoleta, 2025. "Digital And Social Media Strategies In A Developing Country: Insights From Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 213-223, June.
    9. Vaduva Constantin-Daniel, 2024. "Social Entrepreneurship: Defining The Concept And Key Components," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 228-235, December.
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    11. Toma Sorin-George, 2025. "Integrating Supply Chain Management With Sustainability," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 224-231, June.
    12. Andrisan Gabriela Nicoleta & Modreanu Andra, 2025. "Competitive Advantage And The Circular Economy Model," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 197-204, June.
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    15. Sorin-George Toma & ?tefan Catana, 2022. "The Evolution Of The Largest Companies Operating In Romania In The Period 2016-2020," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 155-162.

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