IDEAS home Printed from https://ideas.repec.org/a/brc/journl/v24y2014i2p20-25.html

Service Marketing Mix Of Indian Hospitals: A Critical Review

Author

Listed:
  • Dharmesh, MOTWANI

    (UCCMS, MLSU, Udaipur Ph.)

  • Vijay, SHRIMALI

    (Faculty of Commerce, UCCMS, MLSU, Udaipur Ph.)

Abstract

Sreenivas, Srinivasarao and Srinivasa (2013) said that: The health care market has become consumer centered and expecting high quality care at a reasonable price. The mushroomed development of corporate hospitals in India, competition is also bringing massive changes in industry structure. In this context, hospital services & marketing is slowly and surely coming of age and is being woven into the fabric of hospitals planning and public relations programmes. The essence of any marketing activity is marketing mix, and the central theme of the present paper revolves around the contemporary service marketing mix offered by Indian hospitals. In this paper author has critically reviewed 51 papers to describe elements of hospital service marketing mix; product, price, place, promotion, people, process and physical evidence.

Suggested Citation

  • Dharmesh, MOTWANI & Vijay, SHRIMALI, 2014. "Service Marketing Mix Of Indian Hospitals: A Critical Review," Management Strategies Journal, Constantin Brancoveanu University, vol. 24(2), pages 20-25.
    • Handle: RePEc:brc:journl:v:24:y:2014:i:2:p:20-25
    as

    Download full text from publisher

    File URL: http://www.strategiimanageriale.ro/papers/140202.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sreenivas T. & Srinivasarao B. & Srinivasa Rao U., 2013. "An Analysis on Marketing Mix in Hospitals," Advances In Management, Advances in Management, vol. 6(2), February.
    2. Yong-bae Ji & Choonjoo Lee, 2010. "Data envelopment analysis," Stata Journal, StataCorp LLC, vol. 10(2), pages 267-280, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daysi Sanmartín-Durango & Maria Alejandra Henao-Bedoya & Yair Tadeo Valencia-Estupiñan & Jairo Humberto Restrepo-Zea, 2019. "Efficiency of health expenditure in the OECD and LAC: a data envelopment analysis," Lecturas de Economía, Universidad de Antioquia, Departamento de Economía, issue 91, pages 41-78, Julio - D.
    2. Alessandra Cepparulo & Gilles Mourre, 2020. "How and How Much? The Growth-Friendliness of Public Spending through the Lens," European Economy - Discussion Papers 132, Directorate General Economic and Financial Affairs (DG ECFIN), European Commission.
    3. Chih-Hao Wen & Ping-Yu Hsu & Ming-Shien Cheng, 2017. "Applying intelligent methods in detecting maritime smuggling," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 19(3), pages 573-599, August.
    4. Pillai N., Vijayamohanan, 2019. "Measuring Energy Efficiency: An Application of Data Envelopment Analysis to Power Sector in Kerala," MPRA Paper 101945, University Library of Munich, Germany.
    5. Harald Tauchmann, 2011. "orderalpha: Nonparametric order-α efficiency analysis for Stata," German Stata Users' Group Meetings 2011 05, Stata Users Group.
    6. Shin, Donghee & Shin, Hyeun-Dae, 2020. "Demystifying university rankings and their impact on reputation among consumers of higher education," MPRA Paper 103782, University Library of Munich, Germany.
    7. Jaime Bonet-Morón & Jhorland Ayala-García, 2016. "La brecha fiscal territorial en Colombia," Documentos de trabajo sobre Economía Regional y Urbana 235, Banco de la Republica de Colombia.
    8. Alvaro Almeida, 2024. "The trade-off between health system resiliency and efficiency: evidence from COVID-19 in European regions," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 25(1), pages 31-47, February.
    9. Li, Hong Xian & Li, Yan & Jiang, Boya & Zhang, Limao & Wu, Xianguo & Lin, Jingyi, 2020. "Energy performance optimisation of building envelope retrofit through integrated orthogonal arrays with data envelopment analysis," Renewable Energy, Elsevier, vol. 149(C), pages 1414-1423.
    10. Céline Bonnet & Jan Philip Schain, 2020. "An Empirical Analysis Of Mergers: Efficiency Gains And Impact On Consumer Prices," Journal of Competition Law and Economics, Oxford University Press, vol. 16(1), pages 1-35.
    11. María Alejandra Henao Bedoya, Yair Tadeo Valencia Estupinán y Jairo Humberto Restrepo Zea Daysi Sanmartín Durango & Daysi Sanmart�n & Mar�a Alejandra Henao & Yair Tadeo Valencia, 2019. "Eficiencia del gasto en salud en la OCDE y ALC: un análisis envolvente de datos," Publicaciones 17397, Grupo de Economía de la Salud.
    12. Phyo Pa Pa Aung & Ji-Yong Lee, 2021. "Technical Efficiency of Mung Bean Producers: The Case of Myanmar," Agriculture, MDPI, vol. 11(12), pages 1-13, December.
    13. Viera Roháčová, 2015. "A DEA based approach for optimization of urban public transport system," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 23(1), pages 215-233, March.
    14. Pierre Lesuisse, 2022. "Education, public expenditure and economic growth under the prism of performance," Working Papers hal-03685311, HAL.
    15. Biggeri, Mario & Ferrone, Lucia, 2022. "Child Sustainable Human Development Index (CSHDI): Monitoring progress for the future generation," Ecological Economics, Elsevier, vol. 192(C).
    16. Silvia González-de-Julián & Isabel Barrachina-Martínez & David Vivas-Consuelo & Álvaro Bonet-Pla & Ruth Usó-Talamantes, 2021. "Data Envelopment Analysis Applications on Primary Health Care Using Exogenous Variables and Health Outcomes," Sustainability, MDPI, vol. 13(3), pages 1-17, January.
    17. Ndubuisi, Gideon & Denis, Yuni & Urom, Christian & Abid, Ilyes, 2023. "Too big to be ignored: How energy poverty undermines productive efficiency," Energy Policy, Elsevier, vol. 181(C).
    18. Joseph Drew & Brian Dollery & Michael A. Kortt, 2016. "Peas in a Pod: Are Efficient Municipalities also Financially Sustainable?," Australian Accounting Review, CPA Australia, vol. 26(2), pages 122-131, June.
    19. Gurara, Daniel & Kpodar, Kangni & Presbitero, Andrea F. & Tessema, Dawit, 2021. "On the capacity to absorb public investment: How much is too much?☆," World Development, Elsevier, vol. 145(C).
    20. Lee, Sangjae & Costello, Francis Joseph & Lee, Kun Chang, 2021. "Hierarchical balanced scorecard-based organizational goals and the efficiency of controls processes," Journal of Business Research, Elsevier, vol. 132(C), pages 270-288.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:24:y:2014:i:2:p:20-25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan MICUDA (email available below). General contact details of provider: http://www.univcb.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.