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Analysis of Customer-Oriented Information for Tourism Enterprises Under the Social Media Environment

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  • Yang Ziwei

    (School of International Education, North China University of Water Resources and Electric Power, Zhengzhou, Henan450000, China)

Abstract

Social media is a virtual community or network platform that the public uses to achieve self-creation and it’s sharing with others; under the social media environment, self-media channels become more abundant, and the autonomy and originality of content dissemination are also continuously enhanced. When tourism enterprises face increasing market competition, personalized and targeted promotional programs will, to a certain extent, have a certain appeal to competitors’ potential customer groups, thereby providing tourism enterprise customers with relevant benefits for oriental information, and also serving as an important way for companies to develop new customers. Based on the summary and analysis of previous literature works, this paper expounded the research status and significance of social media environment, elaborated the development background, current status and future challenges of customer-oriented information analysis for tourism enterprises, introduced the methods and principles of customer’s transfer value and life cycle and social media environment’s cognitive composition, proposed a sentiment model of tourist-oriented information analysis under the social media environment, and analysed the management strategy and scheduling platform of customer-oriented information, constructed an analysis system of customer-oriented information in social media environment, performed the reliability, validity, transfer and perception value analysis of customer-oriented information and finally conducted case simulation and its result analysis. The study results of this paper provide a reference for further researches on the customer-oriented information analysis for tourism enterprises under the social media environment.

Suggested Citation

  • Yang Ziwei, 2021. "Analysis of Customer-Oriented Information for Tourism Enterprises Under the Social Media Environment," Entrepreneurship Research Journal, De Gruyter, vol. 11(2), pages 25-45, April.
    • Handle: RePEc:bpj:erjour:v:11:y:2021:i:2:p:25-45:n:5
    DOI: 10.1515/erj-2020-0279
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    References listed on IDEAS

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    1. Sohan Kumar Pande & Sanjaya Kumar Panda & Satyabrata Das, 2016. "A Customer-Oriented Task Scheduling for Heterogeneous Multi-Cloud Environment," International Journal of Cloud Applications and Computing (IJCAC), IGI Global, vol. 6(4), pages 1-17, October.
    2. Ester Manna, 2017. "Customer‐oriented employees: Blessing or curse for firms?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(4), pages 842-875, December.
    3. Seyed Fathollah Amiri Aghdaie & Bahman Sasani, 2017. "Identifying and analysing components of customer relationship management influencing customer-oriented behaviour of employees: the case of Bank Mellat branches of Khouzestan Province," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 22(3), pages 363-377.
    4. Sumit Lodhia & Gerard Stone, 2017. "Integrated Reporting in an Internet and Social Media Communication Environment: Conceptual Insights," Australian Accounting Review, CPA Australia, vol. 27(1), pages 17-33, March.
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