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Application of fuzzy multicriteria decision making on the factors of corporate culture


  • Martin Pech

    () (University of South Bohemia in České Budějovice)


The paper deals with application of fuzzy AHP method in multicriteria decision making. The decision on the final goal is made considering the weights of criteria and alternatives. Application of fuzzy AHP was demonstrated on selecting process of the most significant factors of corporate culture based on Denison´s model of corporate culture and determination of its weights. The described weights are depending on expert´s assessments, which may vary depending on different experiences and priorities. In order to overcome this problem, some researchers and authors made the Saaty’s AHP modified and fuzzified to formulate and control the uncertainty. It was used linguistic weights and the assessments are away from certainty. In the analysis under imprecision judgements, the criteria weights are presented as triangular fuzzy numbers to get more reasonable and realistic solutions.

Suggested Citation

  • Martin Pech, 2010. "Application of fuzzy multicriteria decision making on the factors of corporate culture," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 13(2), pages 93-104.
  • Handle: RePEc:boh:actaub:v:13:y:2010:i:2:p:93-104

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    References listed on IDEAS

    1. Sheu, Jiuh-Biing, 2004. "A hybrid fuzzy-based approach for identifying global logistics strategies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 40(1), pages 39-61, January.
    2. Pi-Fang Hsu & Bi-Yu Chen, 2007. "Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using Delphi and Fuzzy AHP," Quality & Quantity: International Journal of Methodology, Springer, vol. 41(2), pages 275-290, April.
    3. Kahraman, Cengiz & Cebeci, Ufuk & Ruan, Da, 2004. "Multi-attribute comparison of catering service companies using fuzzy AHP: The case of Turkey," International Journal of Production Economics, Elsevier, vol. 87(2), pages 171-184, January.
    4. Leung, L. C. & Cao, D., 2000. "On consistency and ranking of alternatives in fuzzy AHP," European Journal of Operational Research, Elsevier, vol. 124(1), pages 102-113, July.
    5. Buckley, James J. & Feuring, Thomas & Hayashi, Yoichi, 2001. "Fuzzy hierarchical analysis revisited," European Journal of Operational Research, Elsevier, vol. 129(1), pages 48-64, February.
    6. Cheng-Ru Wu & Che-Wei Chang & Hung-Lung Lin, 2008. "FAHP Sensitivity Analysis for Measurement Nonprofit Organizational Performance," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(3), pages 283-302, June.
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