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On the Exportability of Korean Movies


  • Shi Young Lee
  • Eun-mee Kim
  • Sung Hee Jun


The authors investigate factors that may affect the exportability of Korean films released from 1996 to 2002. They employ a binary probit model to test the exportability. The findings indicate that the number of screens, action genre, and year dummies of 2000 and 2001 are important determinants of exportability in the overall model. The authors tried to capture the dynamic aspect of exportability by holding outside factors constant. Over the previous years (1996-99), they found that factors that reduce the asymmetric information problem are important predictors of exportability. On the other hand, the star power and number of screens exhibited in the domestic market are strong predictors of exportability during the recent period. This result confirms that the recent expansion and success of the Korean movie industry (such as the effect of Hallyu) serves as an effective signal to the international film market. Their analysis of cultural discount is inconclusive. Copyright © 2008 The Authors. Journal compilation © 2008 Blackwell Publishing Ltd.

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  • Shi Young Lee & Eun-mee Kim & Sung Hee Jun, 2009. "On the Exportability of Korean Movies," Review of Development Economics, Wiley Blackwell, vol. 13(1), pages 28-38, February.
  • Handle: RePEc:bla:rdevec:v:13:y:2009:i:1:p:28-38

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    References listed on IDEAS

    1. S. Baranzoni & P. Bianchi & L. Lambertini, 2000. "Multiproduct Firms, Product Differentiation, and Market Structure," Working Papers 368, Dipartimento Scienze Economiche, Universita' di Bologna.
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    Cited by:

    1. Hangyong Lee & Min-Kyu Song, 2012. "How Did Korean Financial Markets Get Infected by the Global Financial Crisis?," Chapters,in: Global Economic Crisis, chapter 5 Edward Elgar Publishing.

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