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Optimal Software Free Trial Strategy: Limited Version, Time-locked, or Hybrid?

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  • Hsing Kenneth Cheng
  • Shengli Li
  • Yipeng Liu

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  • Hsing Kenneth Cheng & Shengli Li & Yipeng Liu, 2015. "Optimal Software Free Trial Strategy: Limited Version, Time-locked, or Hybrid?," Production and Operations Management, Production and Operations Management Society, vol. 24(3), pages 504-517, March.
    • Handle: RePEc:bla:popmgt:v:24:y:2015:i:3:p:504-517
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    File URL: http://hdl.handle.net/10.1111/poms.12248
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    Citations

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    Cited by:

    1. Yunke Mai & Bin Hu, 2023. "Optimizing Free-to-Play Multiplayer Games with Premium Subscription," Management Science, INFORMS, vol. 69(6), pages 3437-3456, June.
    2. Tang, Hua & Chen, Jing & Ai, Xingzheng & Li, Xiaojing & He, Haojia, 2023. "First-party content decision under competitive hardware/software platforms: Free vs. charge," European Journal of Operational Research, Elsevier, vol. 311(3), pages 1068-1083.
    3. Zibo Liu & Zhijie Lin & Ying Zhang & Yong Tan, 2022. "The Signaling Effect of Sampling Size in Physical Goods Sampling Via Online Channels," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 529-546, February.
    4. Niu, Baozhuang & Yue, Haoran & Luo, Huajiang & Shang, Weixin, 2019. "Pricing for newly-launched experience products: Free trial or not?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 126(C), pages 149-176.
    5. Shengli Li & Qiuyue Luo & Liangfei Qiu & Subhajyoti Bandyopadhyay, 2020. "Optimal Pricing Model of Digital Music: Subscription, Ownership or Mixed?," Production and Operations Management, Production and Operations Management Society, vol. 29(3), pages 688-704, March.
    6. Zhang, Mingyang & Zhang, Juliang & Cheng, T.C.E. & Hua, Guowei, 2018. "Why and how do branders sell new products on flash sale platforms?," European Journal of Operational Research, Elsevier, vol. 270(1), pages 337-351.
    7. Le Wang & Paul Benjamin Lowry & Xin (Robert) Luo & Han Li, 2023. "Moving Consumers from Free to Fee in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Arena Games," Information Systems Research, INFORMS, vol. 34(1), pages 275-296, March.
    8. Yan, Shuai & Archibald, Thomas Welsh & Han, Xiaohua & Bian, Yiwen, 2022. "Whether to adopt “buy online and return to store” strategy in a competitive market?," European Journal of Operational Research, Elsevier, vol. 301(3), pages 974-986.
    9. Sadat Reza & Hillbun Ho & Rich Ling & Hongyan Shi, 2021. "Experience Effect in the Impact of Free Trial Promotions," Management Science, INFORMS, vol. 67(3), pages 1648-1669, March.
    10. Zhongdong Xiao & Wenjun Shu & Abigail Osei Owusu, 2021. "An analysis of product strategy in cloud transition considering SaaS customization," Information Systems and e-Business Management, Springer, vol. 19(1), pages 281-311, March.
    11. Zhijun Yan & Lini Kuang & Liangfei Qiu, 2022. "Prosocial behaviors and economic performance: Evidence from an online mental healthcare platform," Production and Operations Management, Production and Operations Management Society, vol. 31(10), pages 3859-3876, October.
    12. Yi, Zelong & Li, Fan & Ma, Lijun, 2019. "The impact of distribution channels on trial-version provision with a positive network effect," Omega, Elsevier, vol. 85(C), pages 115-133.
    13. Cheryl Gaimon & Manpreet Hora & Karthik Ramachandran, 2017. "Towards Building Multidisciplinary Knowledge on Management of Technology: An Introduction to the Special Issue," Production and Operations Management, Production and Operations Management Society, vol. 26(4), pages 567-578, April.
    14. Jyotishka Ray & Syam Menon & Vijay Mookerjee, 2020. "Bargaining over Data: When Does Making the Buyer More Informed Help?," Information Systems Research, INFORMS, vol. 31(1), pages 1-15, March.
    15. Kang Li & Jingwei Zhang & Lunchuan Zhang, 2021. "Optimal Software Feature-Limited Freemium Model Design: A New Consumer Learning Theoretical Framework," Mathematics, MDPI, vol. 9(9), pages 1-24, April.
    16. Jalili, Monire & Çil, Eren B. & Pangburn, Michael S., 2024. "Pricing and structuring product trials: Separate versus mixed wine tastings," European Journal of Operational Research, Elsevier, vol. 312(2), pages 668-683.

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