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Building a Strong Foothold in an Emerging Market: A Link Between Resource Commitment and Environment Conditions

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  • Yadong Luo

Abstract

ABSTRACT This study examines how MNEs align resource commitment with environmental conditions (challenges and opportunities) when they invest in a foreign emerging market. MNEs often face a dilemma in allocating resources to this environment: without this commitment, they cannot build a strong competitive foothold; yet with over‐commitment, there is excessive economic exposure. Our analysis of MNEs in a major emerging market suggests that resource commitment is an inverse function of market uncertainty and this inverse link is stronger for less strategically proactive MNEs. Resource commitment is also an increasing function of market opportunities and this function is stronger for firms emphasizing demand‐side (as opposed to cost‐side) gains. In addition, in a highly volatile industry, resource commitment is negatively associated with cultural distance, but in a relatively stable industry, it is positively associated with cultural distance. And finally, as foreign subsidiaries become older, the influence of cultural distance on resource commitment is weakened.

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  • Yadong Luo, 2004. "Building a Strong Foothold in an Emerging Market: A Link Between Resource Commitment and Environment Conditions," Journal of Management Studies, Wiley Blackwell, vol. 41(5), pages 749-773, July.
    • Handle: RePEc:bla:jomstd:v:41:y:2004:i:5:p:749-773
    DOI: 10.1111/j.1467-6486.2004.00452.x
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    Cited by:

    1. Yamin, Mo & Sinkovics, Rudolf R., 2009. "Infrastructure or foreign direct investment?: An examination of the implications of MNE strategy for economic development," Journal of World Business, Elsevier, vol. 44(2), pages 144-157, April.
    2. Rajwani, Tazeeb & Liedong, Tahiru Azaaviele, 2015. "Political activity and firm performance within nonmarket research: A review and international comparative assessment," Journal of World Business, Elsevier, vol. 50(2), pages 273-283.
    3. Petrou, Andreas P. & Thanos, Ioannis C., 2014. "The “grabbing hand” or the “helping hand” view of corruption: Evidence from bank foreign market entries," Journal of World Business, Elsevier, vol. 49(3), pages 444-454.
    4. White, George O. & Boddewyn, Jean J. & Galang, Roberto Martin N., 2015. "Legal system contingencies as determinants of political tie intensity by wholly owned foreign subsidiaries: Insights from the Philippines," Journal of World Business, Elsevier, vol. 50(2), pages 342-356.
    5. Mao, Hongyi & Liu, Shan & Zhang, Jinlong & Deng, Zhaohua, 2016. "Information technology resource, knowledge management capability, and competitive advantage: The moderating role of resource commitment," International Journal of Information Management, Elsevier, vol. 36(6), pages 1062-1074.
    6. Bustamante, Carla V., 2019. "Strategic choices: Accelerated startups' outsourcing decisions," Journal of Business Research, Elsevier, vol. 105(C), pages 359-369.
    7. Martin-Tapia, Inmaculada & Aragon-Correa, Juan Alberto & Senise-Barrio, Maria Eugenia, 2008. "Being green and export intensity of SMEs: The moderating influence of perceived uncertainty," Ecological Economics, Elsevier, vol. 68(1-2), pages 56-67, December.
    8. White, George O. & Rajwani, Tazeeb & Krammer, Sorin M.S., 2022. "Legal distance and entrepreneurial orientation of foreign subsidiaries: Evidence from Southeast Asia," Journal of World Business, Elsevier, vol. 57(6).
    9. Wei, Tian & Clegg, Jeremy, 2017. "Exploring sources of value destruction in international acquisitions: A synthesized theoretical lens," International Business Review, Elsevier, vol. 26(5), pages 927-941.
    10. le Duc, Niels & Gammeltoft, Peter, 2023. "The role of R&D resource commitment in accessing co-location advantages," Journal of International Management, Elsevier, vol. 29(2).
    11. White, George O. & Hemphill, Thomas A. & Joplin, Janice R.W. & Marsh, Laurence A., 2014. "Wholly owned foreign subsidiary relation-based strategies in volatile environments," International Business Review, Elsevier, vol. 23(1), pages 303-312.
    12. Collins, Jamie D. & Holcomb, Tim R. & Certo, S. Trevis & Hitt, Michael A. & Lester, Richard H., 2009. "Learning by doing: Cross-border mergers and acquisitions," Journal of Business Research, Elsevier, vol. 62(12), pages 1329-1334, December.

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