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How can domestic households become part of the solution to England's recycling problems?

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  • Teresa Smallbone

Abstract

A waste disposal problem of looming proportions, coupled with a lack of sufficient public engagement in the preferred alternative to disposal, which is recycling, continues to perplex English policy‐makers. Based on both a literature review across a wide range of disciplines and a national survey of consumer attitudes towards their own participation in recycling, this paper finds that past efforts at increasing recycling have been based on an implied model of consumer recycling behaviour that is not supported by what happens in practice. By disentangling thinking about recycling behaviour from academic thinking about green consumerism, the paper considers the waste and recycling problem from a different angle. It suggests that research on the personal values of people who recycle could be utilized in marketing communications that show these values being fulfilled by recycling. Focusing greater marketing attention on people who already claim to recycle, and helping them through better communication and improved practical help, could achieve much higher levels of reclaimed materials. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Teresa Smallbone, 2005. "How can domestic households become part of the solution to England's recycling problems?," Business Strategy and the Environment, Wiley Blackwell, vol. 14(2), pages 110-122, March.
    • Handle: RePEc:bla:bstrat:v:14:y:2005:i:2:p:110-122
    DOI: 10.1002/bse.442
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    References listed on IDEAS

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    1. Minton, Ann P. & Rose, Randall L., 1997. "The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study," Journal of Business Research, Elsevier, vol. 40(1), pages 37-48, September.
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    1. Ji Li & Fuqiang Zhao & Silu Chen & Wanxing Jiang & Tao Liu & Shengping Shi, 2017. "Gender Diversity on Boards and Firms’ Environmental Policy," Business Strategy and the Environment, Wiley Blackwell, vol. 26(3), pages 306-315, March.
    2. Huebner, Gesche & Shipworth, David & Hamilton, Ian & Chalabi, Zaid & Oreszczyn, Tadj, 2016. "Understanding electricity consumption: A comparative contribution of building factors, socio-demographics, appliances, behaviours and attitudes," Applied Energy, Elsevier, vol. 177(C), pages 692-702.
    3. Martinho, Graça & Pires, Ana & Portela, Gonçalo & Fonseca, Miguel, 2015. "Factors affecting consumers’ choices concerning sustainable packaging during product purchase and recycling," Resources, Conservation & Recycling, Elsevier, vol. 103(C), pages 58-68.
    4. Gianluca Gionfriddo & Francesco Rizzi & Tiberio Daddi & Fabio Iraldo, 2023. "The impact of green marketing on collective behaviour: Experimental evidence from the sports industry," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5349-5367, December.
    5. Hansmann, Ralf & Bernasconi, Petra & Smieszek, Timo & Loukopoulos, Peter & Scholz, Roland W., 2006. "Justifications and self-organization as determinants of recycling behavior: The case of used batteries," Resources, Conservation & Recycling, Elsevier, vol. 47(2), pages 133-159.
    6. Singh, Gaganpreet & Pandey, Neeraj, 2018. "The determinants of green packaging that influence buyers’ willingness to pay a price premium," Australasian marketing journal, Elsevier, vol. 26(3), pages 221-230.
    7. Miguel Ángel Aguilar-Jurado & Pedro Gil-Madrona & Juan Francisco Ortega-Dato & David Zamorano-García, 2019. "Effects of an Educational Glass Recycling Program against Environmental Pollution in Spain," IJERPH, MDPI, vol. 16(24), pages 1-16, December.
    8. Claudia Arias & Jhon Mario Quiroga Beltrán & Javier Mauricio Martínez Ariza & Javier Bernardo Cadena Lozano & Miguel Angel Bello Bernal, 2022. "Pro-Circular Consumer Profile: An Approach to Their Identification and Characterization Based on the Components of the Value-Belief-Norm Theory," Sustainability, MDPI, vol. 14(13), pages 1-36, June.
    9. Maciej Błaszak & Eliza Rybska & Olia Tsivitanidou & Costas P. Constantinou, 2019. "Botanical Gardens for Productive Interplay between Emotions and Cognition," Sustainability, MDPI, vol. 11(24), pages 1-20, December.

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