IDEAS home Printed from https://ideas.repec.org/a/bjc/journl/v12y2025i15p944-949.html
   My bibliography  Save this article

Online Perceived Risk’s Influence on Consumer Purchase Decisions of Households in Nairobi City County, Kenya

Author

Listed:
  • Linsey Wanjiku Waweru

    (Department of Business and Management Studies, The Technical University of Kenya)

  • Stephen Ntuara Kiriinya

    (Department of Business and Management Studies, The Technical University of Kenya)

  • Elyjoy Micheni

    (Tom Mboya University)

  • Hellen Kabue

    (Department of Business and Management Studies, The Technical University of Kenya)

Abstract

The study assessed the influence of online shopping dimensions: convenience, product presentation and erceived risks in regard to the purchase decisions of households in Nairobi City County, Kenya. The study also investigated the effect of data security and internet access as the moderating and intervening variables, respectively. The study was based on positivist philosophy and employed both descriptive and explanatory research designs. It was anchored on the Theory of Reasoned Action, Uses and Gratification Theory and Howard-Sheth Model.

Suggested Citation

  • Linsey Wanjiku Waweru & Stephen Ntuara Kiriinya & Elyjoy Micheni & Hellen Kabue, 2025. "Online Perceived Risk’s Influence on Consumer Purchase Decisions of Households in Nairobi City County, Kenya," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(15), pages 944-949, June.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:15:p:944-949
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijrsi/digital-library/volume-12-issue-15/944-949.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijrsi/articles/online-perceived-risks-influence-on-consumer-purchase-decisions-of-households-in-nairobi-city-county-kenya/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjc:journl:v:12:y:2025:i:15:p:944-949. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://rsisinternational.org/journals/ijrsi/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.