IDEAS home Printed from https://ideas.repec.org/a/bit/bsrysr/v8y2017i1p43-50n4.html
   My bibliography  Save this article

Mining for Social Media: Usage Patterns of Small Businesses

Author

Listed:
  • Balan Shilpa
  • Rege Janhavi

    (California State University-Los Angeles, College of Business and Economics, Los Angeles, USA)

Abstract

Background: Information can now be rapidly exchanged due to social media. Due to its openness, Twitter has generated massive amounts of data. In this paper, we apply data mining and analytics to extract the usage patterns of social media by small businesses. Objectives: The aim of this paper is to describe with an example how data mining can be applied to social media. This paper further examines the impact of social media on small businesses. The Twitter posts related to small businesses are analyzed in detail. Methods/Approach: The patterns of social media usage by small businesses are observed using IBM Watson Analytics. In this paper, we particularly analyze tweets on Twitter for the hashtag #smallbusiness. Results: It is found that the number of females posting topics related to small business on Twitter is greater than the number of males. It is also found that the number of negative posts in Twitter is relatively low. Conclusions: Small firms are beginning to understand the importance of social media to realize their business goals. For future research, further analysis can be performed on the date and time the tweets were posted.

Suggested Citation

  • Balan Shilpa & Rege Janhavi, 2017. "Mining for Social Media: Usage Patterns of Small Businesses," Business Systems Research, Sciendo, vol. 8(1), pages 43-50, March.
    • Handle: RePEc:bit:bsrysr:v:8:y:2017:i:1:p:43-50:n:4
    DOI: 10.1515/bsrj-2017-0004
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/bsrj-2017-0004
    Download Restriction: no
    File URL: https://libkey.io/10.1515/bsrj-2017-0004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Riyad Eid & Hatem El-Gohary, 2013. "The impact of E-marketing use on small business enterprises' marketing success," The Service Industries Journal, Taylor & Francis Journals, vol. 33(1), pages 31-50, January.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    3. Stefan Stieglitz & Linh Dang-Xuan & Axel Bruns & Christoph Neuberger, 2014. "Social Media Analytics," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(2), pages 89-96, April.
    4. Fischer, Eileen & Reuber, A. Rebecca, 2011. "Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?," Journal of Business Venturing, Elsevier, vol. 26(1), pages 1-18, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Benjamin Appiah Osei & Ama Nyenkua Abenyin, 2016. "Applying the Engell–Kollat–Blackwell model in understanding international tourists’ use of social media for travel decision to Ghana," Information Technology & Tourism, Springer, vol. 16(3), pages 265-284, September.
    2. Folajimi Ashiru & Franklin Nakpodia & Jacqueline J You, 2023. "Adapting emerging digital communication technologies for resilience: evidence from Nigerian SMEs," Annals of Operations Research, Springer, vol. 327(2), pages 795-823, August.
    3. Smith, Claudia & Smith, J. Brock & Shaw, Eleanor, 2017. "Embracing digital networks: Entrepreneurs' social capital online," Journal of Business Venturing, Elsevier, vol. 32(1), pages 18-34.
    4. Thu-Hang Hoang & Nhi Pham Phuong Nguyen & Nhu-Y Ngoc Hoang & Mohammadreza Akbari & Huy Truong Quang & An Duong Thi Binh, 2023. "Application of social media in supply chain 4.0 practices: a bibliometric analysis and research trends," Operations Management Research, Springer, vol. 16(3), pages 1162-1184, September.
    5. Veronica Scuotto & Manlio Del Giudice & Elias G. Carayannis, 2017. "The effect of social networking sites and absorptive capacity on SMES’ innovation performance," The Journal of Technology Transfer, Springer, vol. 42(2), pages 409-424, April.
    6. Martina Aronica & Rubinia Celeste Bonfanti & Davide Piacentino, 2021. "Social media adoption in Italian firms. Opportunities and challenges for lagging regions," Papers in Regional Science, Wiley Blackwell, vol. 100(4), pages 959-978, August.
    7. Fraccastoro, Sara & Gabrielsson, Mika & Chetty, Sylvie, 2021. "Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures," Journal of World Business, Elsevier, vol. 56(3).
    8. Muhammad Sarmad & Naeem Ahmad & Muhammad Khan & Muhammad Irfan & Hajira Atta, 2020. "Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 53-62.
    9. Caiwei Ma & Norman Au & Lianping Ren, 2020. "Biased minds experience improved decision-making speed and confidence on social media: a heuristic approach," Information Technology & Tourism, Springer, vol. 22(4), pages 593-624, December.
    10. Emmanuelle Vaast & Alain Pinsonneault, 2022. "Dealing with the Social Media Polycontextuality of Work," Information Systems Research, INFORMS, vol. 33(4), pages 1428-1451, December.
    11. Janarthanan Balakrishnan & Pantea Foroudi, 2020. "Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 181-200, August.
    12. Khoirina Kencana Ningrum & Ratna Roostika, 2021. "The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(5), pages 34-45, July.
    13. Sergey P. Kazakov & Marina D. Predvoditeleva, 2015. "How Travelers Use Online and Social Media Channels to Make Hotel Choice Decisions. A Comparative Study of Russian Federation and American Tourists’ Online Consumer Behavior," HSE Working papers WP BRP 44/MAN/2015, National Research University Higher School of Economics.
    14. Azaizah, Nadeem & Reychav, Iris & Raban, Daphne R. & Simon, Tomer & McHaney, Roger, 2018. "Impact of ESN implementation on communication and knowledge-sharing in a multi-national organization," International Journal of Information Management, Elsevier, vol. 43(C), pages 284-294.
    15. Chi-Horng Liao, 2022. "Applying the DEMATEL Method to Evaluate Social Media Criteria in Promoting Sustainable Health Behavior—A Case Study of Vegetarian Diet Promotion by a Non-Profit Organization," Sustainability, MDPI, vol. 14(24), pages 1-18, December.
    16. Enesiti Chirume, 2021. "The Impact of Social Media in Disseminating Information to Small-Scale Businesses in Chinhoyi, Zimbabwe," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(2), pages 109-118, February.
    17. Misirlis, Nikolaos & Vlachopoulou, Maro, 2018. "Social media metrics and analytics in marketing – S3M: A mapping literature review," International Journal of Information Management, Elsevier, vol. 38(1), pages 270-276.
    18. Assumpcio Huertas & Estela Marine-Roig, 2016. "User reactions to destination brand contents in social media," Information Technology & Tourism, Springer, vol. 15(4), pages 291-315, January.
    19. Rumler, Andrea & Ullrich, Susanne, 2016. "Social-Media-Monitoring und -Kontrolle," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 1(01/2016), pages 94-112.
    20. Beier, Michael & Früh, Sebastian, 2018. "Nutzung von Social Media Plattformen durch Schweizer Spitäler - Eigene Accounts, Nutzungsintensitäten und Reichweiten," EconStor Research Reports 184655, ZBW - Leibniz Information Centre for Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bit:bsrysr:v:8:y:2017:i:1:p:43-50:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.