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Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies

Author

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  • Floričić Tamara

    (1 Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Croatia)

  • Šker Irena

    (2 University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia, Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Croatia)

  • Benassi Hermina Maras

    (3 University of Primorska, Faculty of Tourism Studies – Turistica, Portorož, Slovenia)

Abstract

Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture.

Suggested Citation

  • Floričić Tamara & Šker Irena & Benassi Hermina Maras, 2023. "Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies," Business Systems Research, Sciendo, vol. 14(1), pages 72-92, September.
    • Handle: RePEc:bit:bsrysr:v:14:y:2023:i:1:p:72-92:n:5
    DOI: 10.2478/bsrj-2023-0004
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    References listed on IDEAS

    as
    1. Hudson, Simon & Huang, Li & Roth, Martin S. & Madden, Thomas J., 2016. "The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 27-41.
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    More about this item

    Keywords

    Heritage buildings; Technologies; Online promotion; Smart destination;
    All these keywords.

    JEL classification:

    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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