IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-9p562-574.html

Rethinking Supply Chain Performance Metrics in the Artificial Intelligence and Digital Age

Author

Listed:
  • Nubi Achebo

    (Nigerian University of Technology and Management Apapa-Lagos)

Abstract

Deep within global supply chains, performance is being transformed as artificial intelligence (AI) and digital technology redefine what is possible and how these new possibilities can be measured. Old-school measures like cost efficiency, customer service levels and inventory turns can be helpful, but increasingly do a poor job reflecting the agility, resilience, customer centricity and sustainability that is the hallmark of success in today’s hyper-volatile and highly networked economy. This article challenges the limits posed by traditional metrics and re-imagines the horizons of supply chain measurement by investigating the transformative powers that AI-enabled analytics, automation, predictive modeling and real-time data processing hold for re-shaping performance. It explores how digitalization offers more agile, transparent and customer centric metrics with examples of case studies from various sectors and reviews evolving practices as well as the cultural, technological and data privacy challenges faced by practitioners. The paper posits that rethinking supply chain metrics is not just a matter of operational requirement; rather, it is a strategic imperative for firms desiring long termcompetitive advantage, robustness and alignment with global sustainability objectives.

Suggested Citation

  • Nubi Achebo, 2025. "Rethinking Supply Chain Performance Metrics in the Artificial Intelligence and Digital Age," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 562-574, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:562-574
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-9/562-574.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/rethinking-supply-chain-performance-metrics-in-the-artificial-intelligence-and-digital-age/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ashkan Ebadi & Pengcheng Xi & Stéphane Tremblay & Bruce Spencer & Raman Pall & Alexander Wong, 2021. "Understanding the temporal evolution of COVID-19 research through machine learning and natural language processing," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(1), pages 725-739, January.
    2. Angappa Gunasekaran & Yahaya Y. Yusuf & Ezekiel O. Adeleye & Thanos Papadopoulos & Dharma Kovvuri & Dan’Asabe G. Geyi, 2019. "Agile manufacturing: an evolutionary review of practices," International Journal of Production Research, Taylor & Francis Journals, vol. 57(15-16), pages 5154-5174, August.
    3. Sheshadri Chatterjee & Ranjan Chaudhuri, 2022. "Supply chain sustainability during turbulent environment: Examining the role of firm capabilities and government regulation," Operations Management Research, Springer, vol. 15(3), pages 1081-1095, December.
    4. Qili Deng & Xing Huang & Jiang Zou & Yicheng He, 2024. "Screening of sustainable supply chain performance evaluation indicators based on the ill-conditioned index cycle method," PLOS ONE, Public Library of Science, vol. 19(3), pages 1-18, March.
    5. Tuni, Andrea & Rentizelas, Athanasios, 2019. "An innovative eco-intensity based method for assessing extended supply chain environmental sustainability," International Journal of Production Economics, Elsevier, vol. 217(C), pages 126-142.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. So Ra Park & Sung Tae Kim & Hong-Hee Lee, 2022. "Green Supply Chain Management Efforts of First-Tier Suppliers on Economic and Business Performances in the Electronics Industry," Sustainability, MDPI, vol. 14(3), pages 1-23, February.
    2. Seyyed Reza Taher Harikandeh & Sadegh Aliakbary & Soroush Taheri, 2023. "An embedding approach for analyzing the evolution of research topics with a case study on computer science subdomains," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(3), pages 1567-1582, March.
    3. Wadim Strielkowski & Svetlana Zenchenko & Anna Tarasova & Yana Radyukova, 2022. "Management of Smart and Sustainable Cities in the Post-COVID-19 Era: Lessons and Implications," Sustainability, MDPI, vol. 14(12), pages 1-17, June.
    4. Mengjia Wu & Yi Zhang & Mark Markley & Caitlin Cassidy & Nils Newman & Alan Porter, 2024. "COVID-19 knowledge deconstruction and retrieval: an intelligent bibliometric solution," Scientometrics, Springer;Akadémiai Kiadó, vol. 129(11), pages 7229-7259, November.
    5. Khan, Syed Abdul Rehman & Yu, Zhang & Sharif, Arshian, 2021. "No Silver Bullet for De-carbonization: Preparing for Tomorrow, Today," Resources Policy, Elsevier, vol. 71(C).
    6. Panagiotis Reklitis & Damianos P. Sakas & Panagiotis Trivellas & Giannis T. Tsoulfas, 2021. "Performance Implications of Aligning Supply Chain Practices with Competitive Advantage: Empirical Evidence from the Agri-Food Sector," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    7. El-Khalil, Raed & Mezher, Mohamad Ali, 2020. "The mediating impact of sustainability on the relationship between agility and operational performance," Operations Research Perspectives, Elsevier, vol. 7(C).
    8. Ciampi, Francesco & Faraoni, Monica & Ballerini, Jacopo & Meli, Francesco, 2022. "The co-evolutionary relationship between digitalization and organizational agility: Ongoing debates, theoretical developments and future research perspectives," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    9. Bozkurt, Sıddık, 2025. "How perceived social media influences consumers’ WOM on social media: The moderating impact of fear of negative evaluation," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
    10. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Mariani, Marcello & Fosso Wamba, Samuel, 2023. "Examining the role of intellectual capital on knowledge sharing in digital platform-based MNEs and its impact on firm performance," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    11. Mahapatra, Santosh K. & Schoenherr, Tobias & Jayaram, Jayanth, 2021. "An assessment of factors contributing to firms’ carbon footprint reduction efforts," International Journal of Production Economics, Elsevier, vol. 235(C).
    12. Sung Tae Kim & Hong-Hee Lee & Seongbae Lim, 2021. "The Effects of Green SCM Implementation on Business Performance in SMEs: A Longitudinal Study in Electronics Industry," Sustainability, MDPI, vol. 13(21), pages 1-23, October.
    13. W. Benedikt Schmal, 2024. "Academic Knowledge: Does it Reflect the Combinatorial Growth of Technology?," Papers 2409.20282, arXiv.org.
    14. Chaudhuri, Ranjan & Chatterjee, Sheshadri & Mariani, Marcello M. & Wamba, Samuel Fosso, 2024. "Assessing the influence of emerging technologies on organizational data driven culture and innovation capabilities: A sustainability performance perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    15. Abderahman Rejeb & Karim Rejeb & Steve Simske & Horst Treiblmaier, 2021. "Blockchain Technologies in Logistics and Supply Chain Management: A Bibliometric Review," Logistics, MDPI, vol. 5(4), pages 1-28, October.
    16. Gullelala Jadoon & Ikram Ud Din & Ahmad Almogren & Hisham Almajed, 2020. "Smart and Agile Manufacturing Framework, A Case Study for Automotive Industry," Energies, MDPI, vol. 13(21), pages 1-13, November.
    17. Guo, Daqiang & Li, Mingxing & Lyu, Zhongyuan & Kang, Kai & Wu, Wei & Zhong, Ray Y. & Huang, George Q., 2021. "Synchroperation in industry 4.0 manufacturing," International Journal of Production Economics, Elsevier, vol. 238(C).
    18. Luay Jum'a & Dominik Zimon & Robert Sroufe & Jonah Tyan, 2024. "Sustainable supply chain management's impact on triple bottom line performance: Does the firm size matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4673-4693, September.
    19. Chatterjee, Sheshadri & Mariani, Marcello & Fosso Wamba, Samuel, 2023. "Prosumers’ intention to co-create business value and the moderating role of digital media usage," Journal of Business Research, Elsevier, vol. 163(C).
    20. Thavavel Vaiyapuri & Sharath Kumar Jagannathan & Mohammed Altaf Ahmed & K. C. Ramya & Gyanendra Prasad Joshi & Soojeong Lee & Gangseong Lee, 2023. "Sustainable Artificial Intelligence-Based Twitter Sentiment Analysis on COVID-19 Pandemic," Sustainability, MDPI, vol. 15(8), pages 1-15, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:562-574. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.