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The Role of AI in Enhancing Start-Up Scalability: A Comparative Study between China and Southeast Asia

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  • Dr Lai Mun Keong

    (Tunku Abdul Rahman University of Management & Technology, Malaysia)

Abstract

Artificial Intelligence (AI) technologies evolved quickly to reshape various sectors including entrepreneurship during the past years. The paper examines AI-based start-up scalability through a comparative research approach focused on China and Southeast Asian markets. This research evaluates the performance effects of AI implementation when start-ups from these regions need to expand their markets and gain competitive advantages while improving operational efficiency. This paper utilizes previous empirical findings and literature research to examine three critical factors which include leadership practices and cultural aspects and technological adoption behavior patterns.

Suggested Citation

  • Dr Lai Mun Keong, 2025. "The Role of AI in Enhancing Start-Up Scalability: A Comparative Study between China and Southeast Asia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 6066-6074, May.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-5:p:6066-6074
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