IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v14y2024i4p21582440241288735.html
   My bibliography  Save this article

Within the Ecology of communication: Identifying Crucial Elements that Drive Use Intentions on Knowledge-sharing Platforms

Author

Listed:
  • Yihe Zhang
  • Surnggahb Jahng

Abstract

This research delves into the factors influencing use intentions on knowledge-sharing platforms, leveraging the theory of ecology of communication. The study constructs a model of use intentions, encompassing content, technical, and social aspects. Data from 511 users was gathered via questionnaires and analyzed using structural equation modeling and Bootstrap. Results indicate that perceived enjoyment and community influence bolster use intentions and brand trust, while platform design impacts brand trust. Cultural identity enhances use intentions, but perceived knowledge value and platform design showed no significant influence on use intentions or brand trust. These findings provide insights into user behavior on knowledge-sharing platforms and have implications for platform design and user experience.

Suggested Citation

  • Yihe Zhang & Surnggahb Jahng, 2024. "Within the Ecology of communication: Identifying Crucial Elements that Drive Use Intentions on Knowledge-sharing Platforms," SAGE Open, , vol. 14(4), pages 21582440241, October.
  • Handle: RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241288735
    DOI: 10.1177/21582440241288735
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440241288735
    Download Restriction: no

    File URL: https://libkey.io/10.1177/21582440241288735?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241288735. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.