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Unlocking Ecopreneurial Growth: The Power of Marketing Strategies and Key Determinants

Author

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  • Nurainun

    (Universitas Malikussaleh, Email: nurainun@unimal.ac.id)

  • Farah Akmar Anor Salim

    (University Technology Malaysia)

Abstract

In the era of the gig economy, individuals are increasingly seeking independent income-generating opportunities rather than traditional full-time employment. Many opt to become freelancers, leveraging flexible business models such as e-hailing—an electronic application-based service for booking public transport—and p-hailing, which facilitates the delivery of packages and food via online platforms. However, beyond these established models, there is a growing inclination toward establishing independent businesses. Given the increasing global emphasis on sustainability, this study examines the factors influencing entrepreneurs in adopting eco-friendly business practices. A structured questionnaire consisting of 43 items was distributed to 200 entrepreneurs across various states in Malaysia, targeting potential entrepreneurs. A total of 119 valid responses were collected and analyzed. The findings highlight key issues in the field, and the study provides recommendations for future research.

Suggested Citation

  • Nurainun & Farah Akmar Anor Salim, 2025. "Unlocking Ecopreneurial Growth: The Power of Marketing Strategies and Key Determinants," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 2672-2682, May.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-5:p:2672-2682
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