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Tokopedia Digital Engagement Monitoring through Trend Analytics: Case Study of Indonesia

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  • Dianta Hasri Natalius Barus

    (Program Vokasi, Universitas Katolik Parahyangan, Indonesia)

Abstract

Purchases are initiated on the Tokopedia platform by more than 120 million monthly users. There is a 43% decline in the prominence of Tokopedia between 2020 and 2023. The decrease in search engine traffic on Google has led to this outcome. Their comprehensive advertising strategy, which combines traditional and digital marketing methods, is probably the reason for Tokopedia’s high Google ranking. The reversal of the declining trend line and its subsequent ascent are anticipated outcomes of the cross-average analysis during the upcoming semester. Nevertheless, attaining the identical degree of recognition as in 2020 will prove difficult on account of the limited volume. Decreased efficacy or communication intensity could contribute to a decline in the prevalence of digital media. Spiking interest among the target market and refining communication strategies could potentially improve this. To analyze the pertinent market volume and popularity trends for exposure, additional research is required.

Suggested Citation

  • Dianta Hasri Natalius Barus, 2024. "Tokopedia Digital Engagement Monitoring through Trend Analytics: Case Study of Indonesia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3), pages 2275-2283, March.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:3:p:2275-2283
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