IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i3p1393-1402.html
   My bibliography  Save this article

The Impact of Eco-Labeling on Customers’ Green Purchase Intention: A Comparative Study Between Cargills Food City and Lanka Sathosa Supermarkets in Polonnaruwa District

Author

Listed:
  • R.A.D. Nirmani

    (Assistant Lecturer Department of Management, Faculty of Commerce and Management, Eastern University, Sri Lanka.)

  • Dr. T. Prabaharan

    (Senior Lecturer Department of Management, Faculty of Commerce and Management, Eastern University, Sri Lanka.)

Abstract

The increasing global concern over environmental degradation has prompted both consumers and businesses to prioritize eco-friendly practices and products. This study investigates the role of Eco-labeling as a green marketing strategy and its influence on customers’ green purchase intention within the context of the supermarket industry in Sri Lanka, focusing on Cargills Food City and Lanka Sathosa supermarkets in the Polonnaruwa District. The objectives of this research are twofold: firstly, to assess the current level of eco labeling and customers’ green purchase intention, and secondly, to analyze the impact of eco labeling on customers’ green purchase intention in the selected two supermarkets. The study aims to bridge existing research gaps in understanding green marketing strategies within the Sri Lankan market, particularly in the supermarket industry. By exploring eco labeling as a green marketing strategy, this research seeks to enhance consumers’ awareness of the environmental attributes and benefits of green products, thereby influencing their purchasing behavior towards more environmentally sustainable choices. The study was conducted as a comparative study. Structured questionnaire was used as the method of data collection and selected 380 supermarket customers of Cargills Food City and Lanka Sathosa supermarket in Polonnaruwa district as the sample of this study. Convenience sampling method was used to make the sampling frame and quantitative research approach used for this study. Univariate and regression analyses were used to analyze the data. The findings indicate that there is a strong positive impact of eco labeling on customers’ green purchase Intention in both supermarkets. Moreover, this study supposed that the suitable usage of Eco Labeling will increases the Customers’ Green purchase Intention.

Suggested Citation

  • R.A.D. Nirmani & Dr. T. Prabaharan, 2024. "The Impact of Eco-Labeling on Customers’ Green Purchase Intention: A Comparative Study Between Cargills Food City and Lanka Sathosa Supermarkets in Polonnaruwa District," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3), pages 1393-1402, March.
  • Handle: RePEc:bcp:journl:v:8:y:2024:i:3:p:1393-1402
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-3/1393-1402.pdf
    Download Restriction: no

    File URL: https://rsisinternational.org/journals/ijriss/articles/the-impact-of-eco-labeling-on-customers-green-purchase-intention-a-comparative-study-between-cargills-food-city-and-lanka-sathosa-supermarkets-in-polonnaruwa-district/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. G.D. Samarasinghe & D.S.R. Samarasinghe, 2013. "Green decisions: consumers' environmental beliefs and green purchasing behaviour in Sri Lankan context," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 7(2), pages 172-184.
    2. Banerjee, Abhijit & Solomon, Barry D., 2003. "Eco-labeling for energy efficiency and sustainability: a meta-evaluation of US programs," Energy Policy, Elsevier, vol. 31(2), pages 109-123, January.
    3. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    4. Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Salla Annala & Satu Viljainen & Merja Pakkanen & Kristiina Hukki, 2016. "Consumer preferences in engaging in a sustainable lifestyle," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 10(1), pages 1-18.
    2. Guang-Wen Zheng & Abu Bakkar Siddik & Mohammad Masukujjaman & Syed Shah Alam & Alvina Akter, 2020. "Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude," Sustainability, MDPI, vol. 13(1), pages 1-27, December.
    3. Goutam Saha & Benazir Ishaque, 2022. "Predicting Green Purchase Behavior: An Empirical Study Using Theory of Reasoned Action," International Journal of Science and Business, IJSAB International, vol. 12(1), pages 45-57.
    4. Mohamad Rohieszan Ramdan & Zuraidah Zainol & Rusliza Yahaya & Nurul Fadly Habidin & Juliana Osman, 2018. "The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(2), pages 671-686, February.
    5. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    6. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Antecedents of Green Loyalty in the Cruise Industry: Sustainable Development and Environmental Management," Business Strategy and the Environment, Wiley Blackwell, vol. 27(3), pages 323-335, March.
    7. Bo-Kyeong Kim & Kyoung-Ok Kim, 2020. "Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
    8. Leonidou, Leonidas C. & Leonidou, Constantinos N. & Fotiadis, Thomas A. & Zeriti, Athina, 2013. "Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance," Tourism Management, Elsevier, vol. 35(C), pages 94-110.
    9. Shuai Yang & Lei Li & Jiemin Zhang, 2018. "Understanding Consumers’ Sustainable Consumption Intention at China’s Double-11 Online Shopping Festival: An Extended Theory of Planned Behavior Model," Sustainability, MDPI, vol. 10(6), pages 1-19, May.
    10. Alessia Acampora & Michele Preziosi & Maria Claudia Lucchetti & Roberto Merli, 2022. "The Role of Hotel Environmental Communication and Guests’ Environmental Concern in Determining Guests’ Behavioral Intentions," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    11. Chen, Shih-Chih & Hung, Chung-Wen, 2016. "Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 155-163.
    12. Mustafa H. Al Shamaileh & Ahmad Salih Mheidi Alnaser, 2018. "Measuring Customer Satisfaction with the Influence of Islamic Attributes of Destination in Jordan," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 8(2), pages 33-39, June.
    13. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    14. Heesup Han & Amr Al-Ansi & Bee-Lia Chua & Beenish Tariq & Aleksandar Radic & Su-hyun Park, 2020. "The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism," IJERPH, MDPI, vol. 17(18), pages 1-15, September.
    15. Josep Llach & Maria Del Mar Alonso‐Almeida & Antoni García‐Castellví & Llorenç Bagur‐Femenias, 2015. "A Fresh Approach to Context Influence, Development and Performance in Environmental Management," Business Strategy and the Environment, Wiley Blackwell, vol. 24(8), pages 855-872, December.
    16. Xin Zhang & Felix Nutakor & Michael Kaku Minlah & Jinke Li, 2023. "Can Digital Transformation Drive Green Transformation in Manufacturing Companies?—Based on Socio-Technical Systems Theory Perspective," Sustainability, MDPI, vol. 15(3), pages 1-24, February.
    17. Gholam Reza Zandi & Nadeem Khalid & Dewan Md. Zahurul Islam, 2019. "Nexus of Knowledge Transfer, Green Innovation and Environmental Performance: Impact of Environmental Management Accounting," International Journal of Energy Economics and Policy, Econjournals, vol. 9(5), pages 387-393.
    18. Moeun Saut & Tithdane Saing, 2021. "Factors affecting consumer purchase intention towards environmentally friendly products: a case of generation Z studying at universities in Phnom Penh," SN Business & Economics, Springer, vol. 1(6), pages 1-20, June.
    19. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    20. Ying Sun & Shanyong Wang & Lan Gao & Jun Li, 2018. "Unearthing the effects of personality traits on consumer’s attitude and intention to buy green products," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 93(1), pages 299-314, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:3:p:1393-1402. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.