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Green decisions: consumers' environmental beliefs and green purchasing behaviour in Sri Lankan context

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  • G.D. Samarasinghe
  • D.S.R. Samarasinghe

Abstract

This study elucidates how consumers' environmental knowledge and affect influence green purchasing behaviour in Sri Lanka. A survey research was undertaken with a random sample of 238 consumers. The data analysis revealed that environmental knowledge is not a significant predictor but environmental affect is a significant and weak predictor of green purchase intention. It also discovered that the relationship between environmental affect and actual green purchase behaviour is partially intervened by green product purchase intention. It further illustrates the impact of demographics on the relationship. Further investigation is required to find out what other important factors might influence the green purchase behaviour as shaped by socio-cultural environment. Green policy makers can get insights on how to formulate green messages to motivate consumers' green purchase behaviour. It highlights that so called green product knowledge and affect are not powerful predictors of green purchase behaviour in a developing context like Sri Lanka.

Suggested Citation

  • G.D. Samarasinghe & D.S.R. Samarasinghe, 2013. "Green decisions: consumers' environmental beliefs and green purchasing behaviour in Sri Lankan context," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 7(2), pages 172-184.
    • Handle: RePEc:ids:ijisde:v:7:y:2013:i:2:p:172-184
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    Cited by:

    1. Moshood, Taofeeq D. & Nawanir, Gusman & Mahmud, Fatimah & Mohamad, Fazeeda & Ahmad, Mohd Hanafiah & AbdulGhani, Airin, 2022. "Why do consumers purchase biodegradable plastic? The impact of hedonics and environmental motivations on switching intention from synthetic to biodegradable plastic among the young consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Li Yan & Xiao Dou, 2022. "Building a Low-Carbon Community: Influencing Factors of Residents’ Idle Resource-Sharing Behaviors," Sustainability, MDPI, vol. 14(23), pages 1-18, December.
    3. Guang-Wen Zheng & Abu Bakkar Siddik & Mohammad Masukujjaman & Syed Shah Alam & Alvina Akter, 2020. "Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude," Sustainability, MDPI, vol. 13(1), pages 1-27, December.
    4. Zaremohzzabieh, Zeinab & Ismail, Normala & Ahrari, Seyedali & Abu Samah, Asnarulkhadi, 2021. "The effects of consumer attitude on green purchase intention: A meta-analytic path analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 732-743.
    5. Salla Annala & Satu Viljainen & Merja Pakkanen & Kristiina Hukki, 2016. "Consumer preferences in engaging in a sustainable lifestyle," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 10(1), pages 1-18.

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