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Development Business Based on E-Commerce in Improving Service Quality in Crafte House Businesses

Author

Listed:
  • Jihan Fauziah Afifah

    (Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia)

  • Muhammad Rakib

    (Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia)

  • Andika Isma

    (Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia)

Abstract

This study aiming for increase quality services in business craft house with using e-commerce Tokopedia. Types of research This is study normal development​ called research and development (R&D) which is used for produce a product new or develop old products. The research method used is a mix method, with using the ADDIE development model (analysis, design, development, implementation, and evaluation). Data collection was carried out through observation, interviews, and dissemination questionnaire to consumers. Research results show that Tokopedia’s e-commerce implementation provides impact positive and significant to improvement quality service Crafte House if compared to with service previously via Instagram. Indicator quality service like reliability, assurance, tangible, and responsiveness experience significant improvement. This is seen from difference mark gap between perception and expectation consumers who show results positive with show improvement service through Tokopedia makes it easier consumer in transact, access information products, and communicate with seller in a way faster and more efficient. In overall, results study proves that the use of Tokopedia based e-commerce is capable of repair quality services and improve satisfaction consumers. In addition, Tokopedia helps Crafte House expands market reach and increase Power competition in the increasingly digital era develop.

Suggested Citation

  • Jihan Fauziah Afifah & Muhammad Rakib & Andika Isma, 2024. "Development Business Based on E-Commerce in Improving Service Quality in Crafte House Businesses," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(15), pages 129-140, November.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:15:p:129-140
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    References listed on IDEAS

    as
    1. Alan A. Ahi & Noemi Sinkovics & Rudolf R. Sinkovics, 2023. "E-commerce Policy and the Global Economy: A Path to More Inclusive Development?," Management International Review, Springer, vol. 63(1), pages 27-56, February.
    2. Putri Ainun Ilmah. & Muhammad Rakib. & Agus Syam, 2024. "Business Model Design in Developing Small Businesses: A Business Model Canvas Approach," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 1700-1715, August.
    3. Douglas Cumming & Sofia Johan & Zaheer Khan & Martin Meyer, 2023. "E-Commerce Policy and International Business," Management International Review, Springer, vol. 63(1), pages 3-25, February.
    Full references (including those not matched with items on IDEAS)

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