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Business Model Design in Developing Small Businesses: A Business Model Canvas Approach

Author

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  • Putri Ainun Ilmah.

    (Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia)

  • Muhammad Rakib.

    (Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia)

  • Agus Syam

    (Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia)

Abstract

Industry service Majestic Ria decorations still not yet optimal utilization technology and face increasing competition​ strict from competitors new. Therefore​ that, company need develop his business through designing an effective business model. Business Model Canvas (BMC) can used as tool for designing an effective business model to use increase development business. Study this aim for designing a business model use Business Model Canvas approach to develop business service Majestic Ria decorations in Maros Regency. Research methods used​ is Research and Development with approach descriptive qualitative and descriptive quantitative. Research process designing a business model This adopting a 4D development model consisting from Define, Design, Develop, and Disseminate. Data collection techniques were carried out through interviews, questionnaires, and documentation. Research result show that the resulting business model design contain BMC elements are maintained, improved, and created. Designed business model​​ arranged This evaluated by media experts and experts’ business for ensure the quality. Based on expert test results, business model design this recommended for implemented by Megah Ria Guna’s efforts develop his business.

Suggested Citation

  • Putri Ainun Ilmah. & Muhammad Rakib. & Agus Syam, 2024. "Business Model Design in Developing Small Businesses: A Business Model Canvas Approach," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 1700-1715, August.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:8:p:1700-1715
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    References listed on IDEAS

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    1. Muhammad Rakib, 2015. "Effect of Industrial Work Practice and Family Environment on Interest in Entrepreneurship to Students of Vocational High School," Journal of Education and Vocational Research, AMH International, vol. 6(4), pages 31-37.
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    Cited by:

    1. Jihan Fauziah Afifah & Muhammad Rakib & Andika Isma, 2024. "Development Business Based on E-Commerce in Improving Service Quality in Crafte House Businesses," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(15), pages 129-140, November.

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